The identity of the Center for Career and Professional Development (CCPD) is created through consistent communications, whether visual, oral, written or otherwise. This guide is intended to help full-time and part-time employees, Graduate Assistants, student workers, student interns, and other interested parties understand the CCPD brand, its goals, and to communicate effectively within it.|
The guide describe the written and visual standards for the brand. Boilerplate copy and best practices are also provided in support of the center’s ongoing campaigns. Proper adherence to these standards will help ensure a clear and consistent brand experience, which will help the Clemson community better recognize and reference the Center for Career and Professional Development brand, its services, and its role as a university-level entity.
Any questions may be directed to Jonathan Lashley.