If you question the effectiveness of your current communication efforts, call the publication professionals in Publications and Promotion. Our staff includes editors, designers, photographers and production personnel available to help you produce and distribute effective, professional publications. You'll work as part of this team as we strive to meet your particular visual and editorial communication needs.
Projects that we can assist you with free of charge include:
- Plan and conduct focus groups and market testing to determine the most effective way to communicate your message
- Provide publication consultation, including cost and time estimates
- Write or edit copy
- Design publications and prepare them for printing
- Write specifications and coordinate bidding with the Procurement Division as part of the publication development process
- Coordinate photography needs
- Coordinate the entire print production process, including mailing
- Develop Web pages and maintain the standards of the University's Web site
- Produce display graphics and administer the loan of the University's exhibit system
- Maintain the University's color stock image file
- Advise on the proper usage of the University's identity system
The Publication Development Process
Although the time required to produce a publication can vary from several days to several months, production of a typical publication will involve most of the steps outlined below. Adherence to the schedule established for each production phase helps ensure that your publication is delivered on time and within your budget.
- Client meets with editor and designer*
- Production scheduled and schedule letter mailed
- Copy information due*
- Copy written, edited and approved*
- Design created and approved*
- Corrections made and approved*
- Print specifications written and bids received
- Costs approved*
- Electronic mechanical art sent to printer
- Printer's proof approved
- Delivery
- Invoices verified and paid*
*These production steps depend upon your direct involvement. Timely response is critical.