Through administrative mandates or Board-approved policy, Clemson has developed certain rules in the marketing and communications arena.
Use of University logos, wordmark and other graphic symbols (including Web site design standards) is governed by Board policy and administered by Publications and Promotion. (See the Visual Style Guidelines.)
Commercial products bearing logos and symbols must be licensed under the Collegiate licensing program.
All administrative bulk mailings go through Mail Services.
Official contact with news media — via release, phone call or news conference — should be initiated only through News Services, Extension News Service or Sports Information.
Crisis and emergency communications are governed by crisis management and emergency/disaster management plans.
All business stationery (business cards, letterhead, envelopes) paid for with state funds is printed at University Printing Services to ensure consistency.