CUICAR Visual and Editoral Guidelines
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Visual Guidelines

CU-ICAR Wordmark Usage
: : One-Color
: : Two- Color
: : Four-Color
: : Incorrect Usage

Official Colors

Clemson University Wordmark

Visual Integrity

Editorial Guidelines

Terminology

Capitalization

Clemson University Editorial Style Guide

STYLE 2

Two color: PMS 165 (orange) and PMS 877 (silver). The two-color version may be used on a colored background that is not predominantly orange or gray in tone.

2 color CUICAR logo

Download two-color logo.
Dimensions: 8 x 2 inches, 300 dpi, 5.5 mg

If the logo will be placed on an orange or a similar tone background, the following version should be used:

2 color CUICAR logo on orange background

Two-color with orange background example.

If the logo will be placed on a gray or similar tone background, the following version should be used:

2 color CUICAR logo on gray background

Two-color with gray background example.

 

Clemson University International Center for Automotive Research