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Visual Guidelines CU-ICAR Wordmark Usage : : One-Color : : Two- Color : : Four-Color : : Incorrect Usage Official Colors Clemson University Wordmark Visual Integrity Editorial Guidelines Terminology Capitalization Clemson University Editorial Style Guide The Clemson University wordmark should be used on CU-ICAR communication materials. The use of the University’s overall identifying mark is important in connecting CU-ICAR to the University. The Tiger Paw is not appropriate for use as part of CU-ICAR’s identity except under certain circumstances. These circumstances should be determined by the Department of Publications and Promotion.