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Graduate Program Overview

The Master of Science in Marketing degree is intended for students interested in advanced studies in analytical marketing. The program is intended to advance students’ knowledge and expertise in marketing theory and practice, and prepares them for careers in marketing analysis, research, management and scholarship. A coordinated curriculum of quantitative and analytical skills development, research methods, consumer analysis and strategic marketing analysis provides students with the necessary background to pursue careers in marketing and/or as a platform for further education to prepare students for careers in academe. This is accomplished through rigorous coursework, seminars and a major research project.

For more information about our graduate programs, or about our dual B.S./M.S. program please e-mail our graduate coordinator, Michael Dorsch.