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Curriculum

The Clemson Sales Program offers three separate courses that must all be taken in order to fulfill certificate requirements.

Marketing 4200 – Professional Selling

Foundational selling class focused on an introduction to selling careers, sales process, product positioning and presentation skills. Students implement what they learn in role-plays with real-world case studies. Upon completion, students have an understanding of how to break down a sales call, plan for a customer presentation and overcome objections.

Marketing 4240 – Advanced Selling and Sales Management

Building on the foundations class (MKT 4200), students in this course are introduced to a more in-depth look at the selling environment. The first part of the course introduces students to advanced selling techniques, networking and new customer acquisition. Next, students will learn sales management concepts such as incentives, quota, sales force structure and motivation. As a class project, student teams apply their knowledge in a live sales management simulation to hire, train and develop their own sales force.

Marketing 3980 - Creative Inquiry/Capstone Course

This final capstone class is an outside educational opportunity monitored by sales professors. Students are tasked with managing and working as a team to raise money for a non-profit event. Throughout the semester, students must monitor their progression toward an assigned quota while getting exposure to industry representatives from across the region.