Download Adobe Reader

Research

The Clemson Sales Program aims to be a research-based organization and a key component in helping businesses and organizations succeed. By collaborating with sales researchers at Clemson, companies can benefit from customized research initiatives to help answer their most pressing sales questions, gain access to sales faculty researchers and professional sales educators, all while supporting publishable academic research.

Research Mission

Our research mission is to reveal the strengths and weaknesses of the sales force, as well as provide sales managers with refined, up-to-date methods and techniques, while developing exceptional students with the drive and ability to gain a sustainable competitive advantage in the work place.

Research Priorities
  • Sales force turnover and retention
  • Effective training
  • GAP analysis and sales force needs assessment
  • Sales contests, incentives and compensation
  • Maximizing product sales and service
  • Improving, monitoring and measuring selling effectiveness
  • Customer relationship management
  • Customer satisfaction and retention
  • Key/global account management
  • Research methods and measurement issues
  • Customer win/loss analysis
  • Adoption and effective use of sales force technologies