Assistant Professor & Acting Director of the Sports Communication major
Office: 406 Strode
Dr. John S. W. Spinda is an Assistant Professor in the Department of Communication Studies at Clemson University. His teaching and research interests are focused broadly on sports communication, technology-mediated communication, social media, and mass communication effects. Dr. Spinda’s published research has focused on sports fan motives (e.g., fantasy sports and Strat-O-Matic baseball), parasocial interaction and sponsorship perceptions associated with NASCAR, sports fans’ responses to team victories/losses (i.e., BIRGing; basking in reflected glory/CORFing; cutting off reflected failure), as well as first-person and third-person media effects. Many of these studies have been featured in peer-reviewed journals, such as the Journal of Sport Behavior, International Journal of Sport Communication, and the Journal of Sports Media. His research has also earned top paper panel recognition by the National Communication Association (NCA).
In addition to his research interests, Dr. Spinda currently serves on the inaugural Board of Directors for the International Association for Communication and Sport (IACS). He has also served the communication discipline in a variety of program planning and leadership roles for international conferences (IACS), national conferences (NCA), and regional conferences (Eastern Communication Association, Kentucky Communication Association).
Dr. Spinda received his Ph.D. in Communication Studies from Kent State University, as well as his B. S and M. S. degrees in Communication from Clarion University (PA). Although Dr. Spinda is a “die-hard” professional hockey (Pittsburgh Penguins) and football (Pittsburgh Steelers) fan, he is also very proud to declare his collegiate sports allegiance to the Clemson Tigers!