Assistant Professor & Acting Director of the Sports Communication major
Office: 305A Daniel
Dr. John S. W. Spinda is an Assistant Professor in the Department of Communication Studies at Clemson University and Acting Director of the Sports Communication major. His teaching and research interests are focused broadly on sports communication, technology-mediated communication, social media, and mass communication effects. Dr. Spinda’s published research has focused on sports fan motives, attachment to sports teams, parasocial interaction, fantasy sports and sponsorship perceptions associated with NASCAR, sports fans’ responses to team victories/losses, as well as first-person and third-person media effects. Many of these studies have been featured in peer-reviewed journals, such as the Communication & Sport, Journal of Sport Behavior, International Journal of Sport Communication, and the Journal of Sports Media. His research has also earned top paper panel recognition by the National Communication Association (NCA) and the International Communication Association (ICA).
In addition to his research interests, Dr. Spinda currently serves on the Board of Directors for the International Association for Communication and Sport (IACS). Dr. Spinda received his Ph.D. in Communication Studies from Kent State University, as well as his B. S and M. S. degrees in Communication from Clarion University (PA). Although Dr. Spinda is a “die-hard” professional hockey (Pittsburgh Penguins) and football (Pittsburgh Steelers) fan, he is also very proud to declare his collegiate sports allegiance to the Clemson Tigers!