Planning, Development and Preservation

Fraser Lecture Series - Peter Rummell

February 18, 2010

"The Creative Process: Lessons Learned from a Lifetime of Creating Communities"




rummell

Peter Rummell

Peter Rummell has been active in the real estate development industry for almost 40 years. Rummell began his real estate career in 1971 with the Sea Pines Company, developers of Hilton Head Island, South Carolina, and Amelia Island, Florida. Beginning in 1977, he was general manager of Sawgrass in Ponte Vedra Beach, Florida for the Arvida Corporation. He joined the Rockefeller Center Management Corporation in New York as vice chairman in 1983, leaving in 1985 to become president of Disney Development Company. The Development Company was responsible for The Walt Disney Company’s non-theme park land, directing hotel and related development at the company’s theme park locations in Orlando, Anaheim, Paris and Tokyo. During Rummell’s 12-year tenure, Disney produced over 20,000 hotel rooms. The new town of Celebration, Florida was also a product of this focused development effort. Disney Development Company and Walt Disney Imagineering, the company’s design and creative division responsible for theme park development, were later merged and Rummell became chairman of the combined group, Walt Disney Imagineering.

In 1997, he left Walt Disney Imagineering and became chairman and chief executive officer of The St. Joe Company (NYSE:JOE) where he led the transition of St. Joe from a regional manufacturing conglomerate focused on paper making to a dynamic real estate company and place maker. He left St. Joe in 2008 and became chief executive officer of Nicklaus Companies, founded by golf legend Jack Nicklaus, with services including golf-course design, development of golf and real estate communities, and marketing and licensing of golf products and services. He retired in August of 2009.

Rummell is on the board of AvalonBay Communities, the largest publicly traded apartment REIT in the United States with over 50,000 units and The Haskell Company, a privately held design-build organization headquartered in Jacksonville, Florida, with business interests spanning the western hemisphere.

Rummell is past chairman of the Florida Council of 100, a nonpartisan organization of the state’s leading CEO’s. He is also past chairman and on the board of The Alliance for World Class Education, an advocate for public education in Northeast Florida. He is currently on the Advisory Board of Teach for America (Jacksonville Chapter), an innovative movement to eliminate education inequity. Rummell is a trustee and executive committee member of the Urban Land Institute and immediate past chairman of the Urban Land Institute Foundation, the worldwide real estate organization promoting the intelligent use of land. He was co-chairman of the Jacksonville Super Bowl Host Committee, which hosted Super Bowl XXXIX in 2005 and is currently on the board of the Florida Chamber of Commerce.

Rummell, 64, graduated from The Hill School, and received a Bachelor of Arts degree in English from the University of North Carolina at Chapel Hill. In 1971, he received a master of business administration degree from the Wharton School of the University of Pennsylvania. Rummell and his wife, Lee Ann, have two children; Mahala Hunter (17) and Harry Stevenson II (14). They reside in Jacksonville, Florida.

 

Rummell Video