This visual identity overview is just one tool to help you achieve our goal of communicating a uniformly accurate vision of Clemson University. Consistent messaging is equally important to building the Clemson brand. Additional guidelines available for the Alumni Association and Campaign Policies.
As a service to the University community, the Creative Services department has created the Clemson University Editorial Style Guide, a nonacademic, in-house reference source that includes entries related specifically to Clemson University publications and websites.
Clemson User ID required. The brand portfolio, messages, logo inventory and templates offered in the Communications Toolbox were developed after in-depth research and testing with key constituents, including graduate and undergraduate students, faculty, staff, alumni, donors, prospective students and parents.
The Clemson Web guidelines explained in the forum have been established to assist University webmasters in making informed decisions based on standards for optimal visitor experiences and Section 508 accessibility compliance. A compilation of best practices is being developed to assist webmasters in best reaching their target audiences. These practices reflect central themes that are important when preparing Clemson websites, including: clarity of purpose, access for all visitors, ease of use and consistent branding.
Style Sheet Reference Guide for Cascade Templates
Information on the 2009 Branded template is provided here. This template is based on a 16 column grid. The left navigation is four columns, leaving 12 columns for the main content. Examples of code for tags included in the style sheet are available.
Feature Story Criteria
The feature banner on Clemson University’s homepage and gateway pages provides the most prominent place to convey Clemson University’s priorities and vision.