Office of Web Services

Web Guidelines

University Brand Guidelines

This visual identity overview is just one tool to help you achieve our goal of communicating a uniformly accurate vision of Clemson University. Consistent messaging is equally important to building the Clemson brand.

  • F66733 = Clemson Orange
  • 522D80 = Regalia
  • FFFFFF = Fort Hill
  • 000000 = Bengal Stripe
  • F9E498 = Anna's Lace
  • D4C99E = Hartwell Moon
  • 3A4958 = Blue Ridge
  • A25016 = Tillman Brick
  • 562E19 = Centennial Oak
  • 86898C = Innovation
  • 566127 = Bowman Field
  • 685C53 = Howard's Rock

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    Communications Toolbox

    Clemson User ID required. The brand portfolio, messages, logo inventory and templates offered in the Communications Toolbox were developed after in-depth research and testing with key constituents, including graduate and undergraduate students, faculty, staff, alumni, donors, prospective students and parents.

    Editorial Style Guide

    As a service to the University community, the Department of Creative Services has created the Clemson University Editorial Style Guide, a nonacademic, in-house reference source that includes entries related specifically to Clemson University.

    Feature Story Criteria

    The feature banner on Clemson University’s homepage and gateway pages provides the most prominent place to convey Clemson University’s priorities and vision.

    Style Reference Guide

    Information on the 2009 Branded template is provided here. This template is based on a 16 column grid. The left nav is 4 columns, leaving 12 columns for the main content. Examples of code for tags included in the style sheet are available.

    Web Style Guide

    The Clemson Web guidelines explained in the forum have been established to assist University webmasters in making informed decisions based on standards for optimal visitor experiences and Section 508 accessibility compliance. A compilation of best practices is being developed to assist webmasters in best reaching their target audiences. These practices reflect central themes that are important when preparing Clemson Web sites, including: clarity of purpose, access for all visitors, ease of use and consistent branding.