Jesse MooreAssociate Professor
Office: Sirrine Hall 355B
Professional Selling---Undergraduate and Graduate
Profile1997 winner of the American Marketing Association (AMA), Sales Special Interest Group best doctoral dissertation award. Refereed journal publications include the Journal of Public Policy and Marketing, Journal of Personal Selling and Sales Management, Journal of Services Marketing, Journal of the Academy of Marketing Education, Journal of Marketing Theory and Practice, and Australian Marketing Journal. Refereed conference publications include AMA Summer Educators Comference, Society for Marketing Advances, Association of Marketing Theory and Practice, and National Conference in Sales Management. Member of Editorial Review Board for Marketing Education Review and Journal of Personal Selling and Sales Management Abstract Board. Ad Hoc reviewer for numerous refereed journals and conference proceedings.
Research interests include social media/social CRM usage in business-to-business and consumer sales, professional selling education, recruitment and selection of salespeople, social and professional networking usage in business-to-business and consumer sales, atmospherics in sport marketing and advertising, prestige shopping behaviors, marketing influences on consumer socialization, and others.
“Social Selling: A Comparison of Social Media Usage across Process Stage, Markets, and Sales Job Functions.” (With Christopher D. Hopkins and Mary Anne Raymond.) Journal of Marketing Theory and Practice. (Forthcoming)