Jesse MooreAssociate Professor
Office: Sirrine Hall 355B
Professional Selling---Undergraduate and Graduate
Profile1997 winner of the American Marketing Association (AMA), Sales SIG Doctoral Dissertation Award. Journal publications include the Journal of Public Policy and Marketing, Journal of Personal Selling and Sales Management, Journal of Services Marketing, Journal of the Academy of Marketing Education, Journal of Marketing Theory and Practice, and Australian Marketing Journal. Conference publications include AMA Summer Educators Conference, Society for Marketing Advances, Association of Marketing Theory and Practice, and National Conference in Sales Management. Member of EJournal of Personal Selling and Sales Management Abstract Editorial Board. Ad Hoc reviewer for journals and conference proceedings.
Research interests include social selling, atmospherics in sport marketing and advertising, consumer prestige shopping behavior, and consumer socialization among others.
“Social Selling: A Comparison of Social Media Usage across Process Stage, Markets, and Sales Job Functions.” Journal of Marketing Theory and Practice, (Winter 2015), v. 23, n. 1, 1-20.