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Faculty and Staff Profile

Jennifer Siemens

Assistant Professor of Marketing

Office: Sirrine 263
Phone: 656-2290
Fax: 656-0138
Personal Website:

 Educational Background

Ph.D. Marketing
University of Arkansas 2003

MBA Marketing
University of Arkansas 2000

BA Psychology
University of Arkansas 1998

 Courses Taught

Consumer Behavior (MBA and Undergraduate)
Promotional Strategy/Advertising
Global Branding
Principles of Marketing


Dr. Jennifer Siemens is Assistant Professor of Marketing at Clemson University and teaches consumer behavior and advertising in the Undergraduate and Masters programs. In 2003 she received her Ph.D. from the University of Arkansas, where her dissertation focused on mental accounting in computer-mediated environments. Dr. Siemens’ research focuses generally on consumer welfare and public policy, as well as consumer responses to advertising. Specifically, she has current projects investigating underdog brand positioning, consumer self-control, in-game advertising, and social media. She has extensive experience presenting at both national and international marketing conferences, and her research has been published in numerous marketing journals including Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Marketing, Journal of Interactive Marketing, and Journal of Behavioral Decision Making. Prior to joining the faculty at Clemson, she was Associate Professor of Marketing at the University of Dayton in Dayton, OH.

 Research Interests

Self-control and consumer welfare, consumption in computer-mediated environments, consumer responses to advertising.

 Research Publications

Siemens, Jennifer Christie, Scott D. Smith, Dan Fisher, Anastasia Thyroff, and Ginger Killian (forthcoming), “Can Public Gaming Contexts Encourage Intrinsic Motivation and Positive Brand Attitudes? Evidence for the Importance of Progress Feedback,” Journal of Interactive Marketing.

Siemens, Jennifer Christie & Scott D. Smith (2015) “Recall of Brand Messages in Video Games: Enhancing Attention through Player-Brand Participation,” Journal of Interactive Advertising, 15(1), 43-53.

Charles M. Wood, Christopher D. Hopkins, Mary Anne Raymond and Jennifer Christie Siemens (2014), “Time and Advertising during Consumer Life Transitions,” Journal of Consumer Marketing, 31 (1), 39-53.

John R. Sparks and Jennifer Christie Siemens (2014), “Judgment difficulty and the moral intensity of unethical acts: A Cognitive Response Analysis of Dual-Process Ethical Judgment Formation,” Ethics and Behavior, 24(2), 151-163.

Siemens, Jennifer Christie and Steven Kopp (2011), “The Influence of Online Gambling Environments on Self-Control,” Journal of Public Policy and Marketing, 30(2), 277-291.

Pan, Yue and Jennifer Christie Siemens (2011), “The Differential Effects of Retail Density: An Investigation of Goods versus Service Settings,” Journal of Business Research, 64(2), 105 – 112.

Irene J. Dickey, William F. Lewis and Jennifer Christie Siemens (2008), “The Evolution of Internet Weblogs: History, Current Trends, and Projections of Usage in Marketing Strategy,” Journal of Business and Behavioral Sciences, 19(1), 91-102.

Siemens, Jennifer Christie, Scott Smith, Dan Fisher and Thomas Jensen (2008), “Product Experience versus Professional Expertise: An Investigation of Congruency between an Endorser’s Chosen Profession and the Endorsed Product,” Journal of Targeting, Measurement and Analysis for Marketing, 16(3), 159-168.