Jennifer SiemensAssistant Professor of Marketing
Office: Sirrine 263
Personal Website: https://www.researchgate.net/profile/Jennifer_Siemens
Consumer Behavior (MBA and Undergraduate)
ProfileDr. Jennifer Siemens is Assistant Professor of Marketing at Clemson University and teaches consumer behavior and advertising in the Undergraduate and Masters programs. In 2003 she received her Ph.D. from the University of Arkansas, where her dissertation focused on mental accounting in computer-mediated environments. Dr. Siemens’ research focuses generally on consumer welfare and public policy, as well as consumer responses to advertising. Specifically, she has current projects investigating underdog brand positioning, consumer self-control, in-game advertising, and social media. She has extensive experience presenting at both national and international marketing conferences, and her research has been published in numerous marketing journals including Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Marketing, Journal of Interactive Marketing, and Journal of Behavioral Decision Making. Prior to joining the faculty at Clemson, she was Associate Professor of Marketing at the University of Dayton in Dayton, OH.
Self-control and consumer welfare, consumption in computer-mediated environments, consumer responses to advertising.
Siemens, Jennifer Christie, Scott D. Smith, Dan Fisher, Anastasia Thyroff, and Ginger Killian (forthcoming), “Can Public Gaming Contexts Encourage Intrinsic Motivation and Positive Brand Attitudes? Evidence for the Importance of Progress Feedback,” Journal of Interactive Marketing.