Methodological and measurement issues, pricing, consumer behavior, e-commerce and digital
Weathers, Danny, Scott D. Swain, and Varun Grover (forthcoming), “Can Online Product Reviews be More Helpful? Examining Characteristics of Information Content by Product Type,” Decision Support Systems.
Weathers, Danny and Ahmet Bardakci (forthcoming), “Can Response Variance Effectively Identify Careless Respondents to Multi-item, Unidimensional Scales?” Journal of Marketing Analytics.
Carlson, Jay P., Danny Weathers, and Scott D. Swain (forthcoming), “Consumer Responses to Bonus Pack and Product Enlargement Claims,” Journal of Marketing Theory and Practice.
Weathers, Danny, Scott D. Swain, and Igor Makienko (forthcoming), “When and How Should Retailers Rationalize the Size and Duration of Price Discounts,” Journal of Business Research.
Swain, Scott D., B. Andrew Cudmore, and Danny Weathers (2012), “Communicating Product Safety Innovations: When Labels Signal Greater Manufacturer Responsibility,” The Journal of Management and Engineering Integration, 5 (2), 58-65.
Weathers, Danny, Scott D. Swain, and Jay P. Carlson (2012), “Why Consumers Respond
Differently to Absolute versus Percentage Descriptions of Quantities,” Marketing Letters, 23 (4), 943-957.
Niedrich, Ronald W., Danny Weathers, R. Carter Hill, and David R. Bell(2009), “Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice,” Journal of Marketing Research, 46 (October), 693-702.
Carlson, Jay P. and Danny Weathers (2008), “Examining Differences in Consumer Reactions to Partitioned Prices with a Variable Number of Price Components,” Journal of Business Research, 61 (July), 724-31.
Swain, Scott D., Danny Weathers, and Ronald W. Niedrich (2008), “Assessing Three Sources of Misresponse to Reversed Likert Items,” Journal of Marketing Research, 45 (February), 116-131.