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Faculty and Staff Profile

Gregory Pickett

Associate Dean, CBBS

Office: 1 North Main Street, 8th Floor
Phone: (864) 656-3975
Fax: (894) 370-8061

 Educational Background

Ph.D. Marketing
Oklahoma State University 1985

Oklahoma State University 1983

BS Marketing
Oklahoma State University 1979

 Courses Taught

Marketing Foundation
Seminar in Marketing Management
Marketing Strategy
Services Marketing
Sport Marketing
Principles of Marketing


Ph.D., Business Administration/Marketing, Oklahoma State University MBA, Oklahoma State University B.S., Marketing, Oklahoma State University Gregory Pickett is associate dean for the Clemson at the Falls. In this role, he is responsible for the continued development and operation of the college’s initiatives in downtown Greenville including the MBA program, the Spiro Institute for Entrepreneurial Leadership, and PACE – Professional Development and Continuing Education. Prior to this appointment, Pickett served as professor and chair of the University’s Department of Marketing for 10 years. In this role, Pickett was instrumental in developing a variety of innovative programs, which, in part, have led to departmental recognition by Clemson students three times as “best major on campus.” Pickett helped developed a unique leadership program for its students and several challenging undergraduate research experiences funded by external sources that linked communities, nonprofit organizations and businesses to faculty and student talent. He also established the college’s first academic sport program. Pickett’s research has been widely published in numerous marketing/business journals, including Journal of Business Research, Journal of Services Research, Journal of Services Marketing, Services Industry Journal, Journal of Marketing Education, Journal of Advertising, European Journal of Marketing, Journal of Personal Selling and Sales Management, Sport Marketing Quarterly and Journal of Public Policy and Marketing. He has won several recognitions for his research including a “Citation of Excellence” in the European Journal of Marketing, “Best Paper of the Year” in the Journal of Personal Selling and Sales Management and a “Special Recognition for Distinguished Career Contributions” for scientific understanding of sport business awarded by the American Marketing Association Sports Marketing Special Interest Group. His current research efforts are focused on services and sport marketing issues.

 Research Publications

Grove, Stephen J., Gregory M. Pickett, Scott A. Jones and Michael J. Dorsch (2012), "Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers," Journal of Service Research, February 3.

Hopkins, Christopher, Scott Jones, Gregory Pickett, and Mary Anne Raymond
(2010), “The Influence of Brand Levels and Associations on Purchase Intent,”
Journal of General Management, Autumn.

"Spectator Rage: An Overview," Co-authored with Scott Jones and Gregory M. Pickett, in Consumer Behavior Knowledge for Effective Sports and Event Marketing, L. R. Kahle, A. Close (eds.), New York, NY Routledge Taylor and Francis Group (2011), pp. 87-97.


Spectator Rage as the Dark Side of Engaging Sports Fans: Implications for Service Marketers” in the Feb. 3 edition of the Journal of Service Research.