Ryan R. MullinsAssistant Professor of Marketing
Office: 255 Sirrine
M.S. Business Administration
B.S. Aerospace Engineering
Introduction to Sales
ProfileDr. Ryan Mullins is an assistant professor of Marketing at Clemson University. Before coming to Clemson, Ryan worked as an engineer for Boeing as marketing liaison between engineering performance testing and the sales/marketing teams. After coming back to get his MBA, Ryan pursued his PhD at the University of Houston where he focused his work on sales and sales management research. At Clemson, Dr. Mullins is working on research projects related to sales effectiveness, strategy implementation, customer relationship management, and sales leadership. Ryan’s work has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Applied Psychology, and the Journal of Personal Selling and Sales Management. As a leader of the iSell Program, Clemson’s Sales Center and Sales Certificate Program, Ryan bridges the gap between students, research, and practice through work on relevant sales force issues in industry. Integrating his work into the classroom, Dr. Mullins teaches Introduction to Professional Selling, Advanced Selling, and Sales Management at the undergraduate level, and also teaches Sales Leadership at the MBA level. In his free time, Ryan enjoys spending time with his wife Adrienne in the Greenville, SC community where they live.
Ryan's research interests include front-line sales and service performance, technology adoption, customer relationship management, sales force strategy, sales training, as well as branding issues.
Mullins, Ryan R., Michael Ahearne, Son K. Lam, Zachary R. Hall, and Jeffrey P. Boichuk (2014), "Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Impact Account Profitability," Journal of Marketing, 78(6), 38-58. Impact Factor 2013: 3.82
LinksClick to view my research on Google Scholar
Click to view the Clemson Sales Program