Graphic Communications

Treadaway Print Leadership Endowment

Treadaway

Bill Treadaway Print Leadership Forum • March 31, 2015
"Merging Conventional Print, Digital Strategies and Marketing to Serve the Customer"

This year's Bill Treadaway Print Leadership Forum is scheduled to take place Tuesday, March 31st from 1:00 PM until 7:00 PM at the in the Tillman Hall Auditorium on the campus of Clemson University. The presentations will be followed by a dinner break and special breakout sessions with the speakers at 7:30 PM in Godfrey Hall.

This is the Tenth Annual Bill Treadaway Print Leadership Forum and it will bring together students and faculty the Clemson University Department of Graphic Communications and representatives from industry together for a series of presentations and discussions. Industry experts will share their experiences in the field and trends they see in the industry with future graduates in the near term and beyond.

This year’s Leadership Forum topic is “Merging Conventional Print, Digital Strategies and Marketing to Serve the Customer,” so we have invited key leaders from many areas of the graphic communications industry to present on issues that are critical to the success of the print industry and vital for every graduate entering the industry.
Presenters this year include:

  • Viveka von Rosen, author of LinkedIn Marketing, An Hour a Day and International trainer for LinkedIn
  • Julie Shaffer, Vice President, Digital Strategies for Printing Industries of America
  • Lon Safko of Innovative Thinking, author of The Fusion Marketing Bible focusing Marketing for 2020 and The Social Media Bible
  • Steven Hertz from SnailWORKS—Reinventing mail as a Marketing Tool that connects to the Internet
  • Joe Manos from Mindfire—Marketing with Cross Media

For questions or more information about attending the Tenth Annual Bill Treadaway Print Leadership Forum on March 31, 2015, please contact Dr. John Leininger, Bill Treadaway Print Leadership Forum Chair.


Bill Treadaway Print Leadership Endowment: The Story

Bill Treadaway served as president of The Printing Industry of the Carolinas, Inc. (PICA) for almost 30 years. During that time, he served as a catalyst for many creative ideas and industry support in transitioning the Graphic Communications program at Clemson University from an infant program into the printing education leader it is today.

The Bill Treadaway Endowment for Print Leadership has been established to recognize and honor his lifetime contributions to the Clemson Graphic Communications program and his personal desire to foster industry/education partnerships and develop future printing industry leaders. The endowment will facilitate ongoing cooperation and engagement between printing industry leaders and the Clemson faculty. The centerpiece of the endowment is the Bill Treadaway Print Leadership Forum, which presents timely topics to Clemson students, alumni, and the industry at large. Contributions will ensure the memory of Bill Treadaway, who touched the lives and helped the efforts of so many.

For questions or more information about attending the Tenth Annual Bill Treadaway Print Leadership Forum on March 31, 2015, please contact Dr. John Leininger, Bill Treadaway Print Leadership Forum Chair.