The Bachelor of Science degree program in marketing helps students to develop an understanding of various aspects of marketing. The curriculum prepares students for professional marketing careers in industry, government, or the nonprofit sector. Graduates are also well prepared for entrance into graduate studies in marketing, business administration, law or other programs. For students who want a general perspective of marketing, the curriculum provides a broad range of subjects with the flexibility to tailor courses by choosing areas that enhance career preparation in various areas of marketing. Subjects include promotional strategy, professional selling, sales management, public and nonprofit marketing, entrepreneurship, marketing research, product management, marketing management and international marketing. The marketing curriculum, whether approached from a general or specialized perspective, provides the conceptual, quantitative and analytical skills necessary to function in a dynamic business environment. The marketing degree is accredited by AACSB International.
The Master of Science in Marketing degree is intended for students interested in advanced studies in analytical marketing. The program is intended to advance students’ knowledge and expertise in marketing theory and practice, and prepares them for careers in marketing analysis, research, management and scholarship. A coordinated curriculum of quantitative and analytical skills development, research methods, consumer analysis and strategic marketing analysis provides students with the necessary background to pursue careers in marketing and/or as a platform for further education to prepare students for careers in academe. This is accomplished through rigorous coursework and seminars and a major research project. This one-year master’s degree is designed to enhance the skills and training of students with prior academic and work experience in business. The Master of Science in Marketing requires successful completion of 30 credit hours of graduate marketing and related course work.
The marketing concentration in the doctoral program in Business Administration is designed to provide advanced doctoral education for students of outstanding ability who desire to pursue careers in academic research institutions. The coursework for the doctoral concentration in marketing includes rigorous research methods courses, as well as a series of marketing-related seminars and complementary cognate areas. In addition, the program requires a comprehensive examination and successful completion of the doctoral dissertation. Students will develop strong research and conceptualization skills.