College of Business and Behavioral Science


Charles Duke


Office: 251 Sirrine Hall
Phone: 656-5286
Fax: 656-0138

 Educational Background

Ph.D. Marketing
University of Texas - Arlington 1988

MBA Business
Oklahoma City University 1976

BS Mechanical Engineering (Aerospace)
Louisiana Tech University 1970

 Courses Taught

International Marketing
Marketing Research
Principles of Marketing
Marketing Strategy
Consumer Behavior
Product Development


2010 MEA Marketing Educator of the Year. Dr. Duke might be called a hybrid academic coming to this career after military service and industry experience. Prior to obtaining his Ph.D. from the University of Texas at Arlington in 1988, he worked as an analyst and manager in product services engineering, strategic and financial planning, as well as economic forecasting. His business experience spans the spectrum from helping small businesses to working with international corporations in acquisition, divestitures, capital budgeting, and strategic management. His primary teaching and research interests include product development and marketing research. He has been heavily involved with marketing education issues, and ventured to Europe for Clemson summer study abroad trips. He has explored a range of teaching and education issues including learning outcomes, study abroad learning activities, joint programs across disciplines and between countries, interest in entrepreneurship, broadening ethics sensitivity, as well as teaching methods, curriculum development, assessment, and classroom presentation issues. Service has been a primary focus for Charles with an emphasis on advising and mentoring undergraduates. He has gained service awards from the College, teaching awards from several campus organizations, and was a Faculty Fellow with Clemson’s Office of Teaching Effectiveness. Much of his external work has focused on facilitating and helping to implement programs for businesses, communities, and nonprofit agencies. He has been involved in state economic development through projects in forest products, agriculture, tourism, biotechnology, packaging science, and textiles. At one point, he was the chair of a planning committee for the South Carolina Commission on Higher Education. He has been Involved in state economic development through projects that deal with an extensive range of industries. Dr. Duke worked on behalf of small businesses to find ways to make them more competitive and to help develop state policy for small business health insurance. His students have developed over 200 research reports in classes to assist decision makers in business, government, and University. He has been investigator in over $480,000 of funded research.

 Research Interests

Primary research efforts include marketing education, public policy, international marketing, technology management and product commercialization, expectation/satisfaction in services marketing, and memory testing as well as strategy for economic development. Led state research in health care policy for uninsured as well as driver attitudes toward road safety. Over two dozen refereed journal articles with a similar number of refereed conference publications, numerous other presentations and contributions to research oriented books.

 Research Publications

Mittelstaedt, John; Charles R. Duke; and Robert Mittelstaedt (2009), “Health Care Choices in the United States and the Constrained Consumer: A Marketing Systems Perspective on Access and Assortment in Healthcare,” Journal of Public Policy and Marketing, 28(1, Spring), 95-101.

Charles Comegys, Charles, Charles Duke, Robert A. Lupton (2010), “Dealing With Human Subjects Review Committees – The Implications & Challenges For Faculty Teaching Marketing Research Courses,” Marketing Educators Association Conference, Seattle, WA.

Christopher D. Hopkins, Christopher D., Mary Anne Raymond, Les Carlson, and Charles R. Duke (2009), “Educating Students to Give Them a Sustainable Competitive Advantage in a Weak Job Market,” Society for Marketing Advances Conference, New Orleans, LA.

Mittelstaedt, John D., Robert A. Mittelstaedt, and Charles R. Duke (2009), “ American Healthcare Choices and the Constrained Consumer: A Marketing Systems Perspective on Access and Assortment in Healthcare,” Marketing and Public Policy Conference, Washington, DC.

Lincoln, Douglas A. and Charles R. Duke (2009), “Getting Published in the Journal of Marketing Education,” in Annual Conference Proceedings, Robert Lupton, ed., Newport Beach, CA: Marketing Educators Association.

Duke, Charles R., and John D. Mittelstaedt, (2008), “Not Like Us: What It Means to be Foreign” Marketing Educators Association Conference, Salt Lake City, UT.

Schibrowsky, John A., Richard S. Lapidus, and Alexander Nill, Charles R. Duke, James Cross, James W. Peltier, Micol Maughan, and Lucille Pointer, (2008), “The Use and Abuse of Students in Research Activities, Marketing Educators Association Conference, Salt Lake City, UT.