Delancy BennettAssistant Professor Marketing
Office: Sirrine Hall 253
MBA Marketing (Brand Management)
BA Studio Art
BA Advertising (JMC)
ProfileDelancy’s past experience includes employment with the Carolina Panthers where he managed multiple premier sponsors accounts including Gatorade, Chrysler Dodge Jeep, Dairy Management Inc., Time Warner Cable, Outback Steakhouse, and Wendy’s. He also gained experience in brand management working on the “all” and Suave brands for Unilever HPC. Delancy’s duties at Unilever included brand strategy, advertising, consumer promotions, public relations, Hispanic marketing, new product introduction, brand portfolio management, and business plan formulation. Delancy has also held leadership positions in and consulted for several entrepreneurial ventures.
My research focuses on the moderating effect of celebrity credibility and source persuasion on consumer affinity, information processing, and behavior in the domains of branding, advertising, and health and public policy. My research to date draws on both qualitative and quantitative methods. Primarily, I incorporate ethnographic methodologies including grounded theory analysis, in-depth interviews and photo elicitation studies for construct development, and I use positivist methods such as cross-sectional factorial experiments and survey data analysis for theory testing and scale development.
Bennett, Delancy and Diamond, William (2011) “Increasing Healthy Beverage Consumption: Developing a Quasi-Experiment Based on the Theory of Planned Behavior,” AMA Marketing and Public Policy Conference , Washington, D.C. [abstract published]
Diamond, William and Bennett, Delancy (2011) “Using Metaphors of Weight Loss to Predict Ratings of Constructs in Protection Motivation Theory,” AMA Marketing and Public Policy Conference, Washington, D.C. [abstract published]
Bennett, Delancy and Diamond, William (2012) “Street Credibility: What is it? Who has it? Why is it so appealing to diverse consumer groups?” Association for Consumer Research Conference Proceedings Vancouver, B.C. [abstract published]