William E. (Bill) KilbourneProfessor Emeritus of Marketing
Office: 355-D Sirrine Hall
M.B.A. Business Administration
B.B.A. Business Administration
MKT 4450 - Macromarketing, Sustainability, STS
Dr. Kilbourne's research interests include sustainability, materialism and consumption, theory of technology, inequality, and the role of the dominant social paradigm in these areas.
Mobley, Catherine and William Kilbourne (2012), Gender Differences in Pro-Environmental Intentions: A Cross-National Perspective on the Influence of Self-Enhancement Values and Views on Technology, Sociological Inquiry Forthcoming.
Mittelstaedt, John, Kilbourne, William, Shultz, Cliff, Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars. Accepted for publication in Journal of Business Research forthcoming in 2014.
Polonsky, Michael, Kilbourne, William, and Vocino, Andrea (2013), Relationship Between the Dominant Social Paradigm, Materialism and Environmental Behaviours in Four Asian Economies, European Journal of Marketing, 48:3/4, pp. 522-551.
Mittelstaedt, John, Kilbourne, William, Shultz, Cliff, Petersen, Mark, Sustainability as Megatrend: Two Schools of Marketing Thought, Accepted for publication in Journal of Macromarketing forthcoming in 2014.
Andrea Prothero, Susan Dobscha, Jim Freund, William Kilbourne, Michael Luchs, Lucie Ozanne, and John Thørgersen (Summer 2011), Sustainable Consumption: Opportunities for Consumer Research and Public Policy, Journal of Public Policy and Marketing.
Kilbourne, William and Mary LaForge (2010), “Materialism and Its Relationship to Individual Values,” Psychology and Marketing, 27(8), pp. 780-798.
Urien, Bertrand and William Kilbourne, (2010), “On the Role of Generativity and Self-Enhancement Values in Eco-Friendly Behavorial Intentions and Environmentally Responsible Consumption Behavior, Psychology and Marketing, 28(1), pp. 69-90.
Kilbourne, William E., et al. (2009), The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test, Accepted for publication in Journal of Macromarketing, 29(3), pp. 259-278.
ESSAYS IN COLLECTED WORKS
Kilbourne, William, An Institutional Approach to Sustainable Marketing: Can We Get There From Here? To appear in Marketing Theory: A Student Text, edited by Michael Saren and Michael Baker, 2010.
Kilbourne, William E. and John Mittelstaedt, “From Profligacy to Sustainability: Can You Get There From Here?” In Transformative Consumer Research for Personal and Collective Well-Being, Edited by David Mick, Julie Ozanne, and Connie Pechmann published by Taylor and Francis 2010.
Kilbourne, William, The Dominant social Paradigm in Quality of Life, Encyclopedia of Quality of Life Research, Springer Publications, The Netherlands, Alex C. Michalos (Editor).
Kilbourne, William, University of Kentucky, $5,000 to assess environmental attitudes in Chinese speaking countries through the Greenleaf Foundation, 2010.
$70,000 Environmental Sustainability Initiative, 2009.