College of Business and Behavioral Science

Profile


Michael Dorsch

Professor of Marketing


Office: 355-C Sirrine Hall
Phone: 864-656-5288
Fax: 864-656-0138
Email: MDORSCH@clemson.edu
Vita: http://people.clemson.edu/~mdorsch/cv.pdf
 

 Educational Background

Ph.D. Marketing
University of Arkansas, Fayetteville 1987

MBA
Arizona State University 1980

B.S. Marketing
University of Wisconsin 1978

 Courses Taught

Marketing Research
Strategic Marketing Management
Advanced Marketing Strategy
Marketing Foundations

 Research Publications

Grove, Stephen, Michael J. Dorsch, and Christopher D. Hopkins (forthcoming), "Assessing the Longitudinal Robustness of Spectators’ Perceptions of the Functions of Sport: Implications for Sports Marketers," Journal of Marketing Theory and Practice.

Kilbourne, William E., Michael J. Dorsch, Pierre McDonagh, Bertrand Urien, Andrea Prothero, Marko Grünhagen, Michael Jay Polonsky, David Marshall, Janice Foley, and Alan Bradshaw (2009), “The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test,” Journal of Macromarketing, 29 (September), 259-278.

Daly, Aidan, Stephen J. Grove, Michael J. Dorsch, and Raymond P. Fisk (2009), “The Impact of Improvisation Training on Service Employees in a European Airline: A Case Study,” European Journal of Marketing, 43(3/4), 459-472.

Dorsch, Michael J. and Colby L. Mistovich (forthcoming), “Initiating Customer Loyalty to a Retailer: A Resource Theory Perspective,” in Handbook of Social Resource Theory, Ali Kazemi and Kjell Tornblom, eds. New York: Springer. (Invited Chapter).