Michael DorschProfessor of Marketing
Office: 355-C Sirrine Hall
Grove, Stephen, Michael J. Dorsch, and Christopher D. Hopkins (forthcoming), "Assessing the Longitudinal Robustness of Spectators’ Perceptions of the Functions of Sport: Implications for Sports Marketers," Journal of Marketing Theory and Practice.
Kilbourne, William E., Michael J. Dorsch, Pierre McDonagh, Bertrand Urien, Andrea Prothero, Marko Grünhagen, Michael Jay Polonsky, David Marshall, Janice Foley, and Alan Bradshaw (2009), “The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test,” Journal of Macromarketing, 29 (September), 259-278.
Daly, Aidan, Stephen J. Grove, Michael J. Dorsch, and Raymond P. Fisk (2009), “The Impact of Improvisation Training on Service Employees in a European Airline: A Case Study,” European Journal of Marketing, 43(3/4), 459-472.
Dorsch, Michael J. and Colby L. Mistovich (forthcoming), “Initiating Customer Loyalty to a Retailer: A Resource Theory Perspective,” in Handbook of Social Resource Theory, Ali Kazemi and Kjell Tornblom, eds. New York: Springer. (Invited Chapter).