Danny WeathersAssistant Professor
Office: 242 Sirrine Hall
Ph.D. Business Administration (Marketing)
BS Mathematical Sciences
Marketing Research (MBA and undergraduate)
Methodological and measurement issues, pricing, consumer behavior, e-commerce and digital
Niedrich, Ronald W., Danny Weathers, R. Carter Hill, and David R. Bell (2009), “Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice,” Journal of Marketing Research, 46 (October), 693-702.
Carlson, Jay P. and Danny Weathers (2008), “Examining Differences in Consumer Reactions to Partitioned Prices with a Variable Number of Price Components,” Journal of Business Research, 61 (July), 724-31.
Swain, Scott D., Danny Weathers, and Ronald W. Niedrich (2008), “Assessing Three Sources of Misresponse to Reversed Likert Items,” Journal of Marketing Research, 45 (February), 116-131.