Danny WeathersAssociate Professor
Office: 349C Sirrine Hall
Ph.D. Business Administration (Marketing)
BS Mathematical Sciences
Multivariate Data Analysis (MS)
Methodological and measurement issues, pricing, consumer behavior, e-commerce and digital
Swain, Scott D., B. Andrew Cudmore, and Danny Weathers (2012), “Communicating Product Safety Innovations: When Labels Signal Greater Manufacturer Responsibility,” The Journal of Management and Engineering Integration, 5 (2), 58-65.
Weathers, Danny, Scott D. Swain, and Jay P. Carlson (2012), “Why Consumers Respond Differently to Absolute versus Percentage Descriptions of Quantities,” Marketing Letters, 23 (4), 943-957.
Niedrich, Ronald W., Danny Weathers, R. Carter Hill, and David R. Bell (2009), “Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice,” Journal of Marketing Research, 46 (October), 693-702.
Carlson, Jay P. and Danny Weathers (2008), “Examining Differences in Consumer Reactions to Partitioned Prices with a Variable Number of Price Components,” Journal of Business Research, 61 (July), 724-31.
Swain, Scott D., Danny Weathers, and Ronald W. Niedrich (2008), “Assessing Three Sources of Misresponse to Reversed Likert Items,” Journal of Marketing Research, 45 (February), 116-131.