Scott D. SwainAssistant Professor of Marketing
Office: 377 Sirrine Hall
B.S. Electrical Engineering
Marketing Management (doctoral)
Social identification processes and stakeholder-company relationships, framing effects in marketing communications, corporate social responsibility, the psychology of methodology
Korschun, Daniel, C.B. Bhattacharya, and Scott D. Swain (forthcoming), “Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees,” Journal of Marketing.
Swain, Scott D., Paul D. Berger, and Bruce D. Weinberg (forthcoming), “The Customer Equity Implications of Using Incentives in Acquisition Channels: A Nonprofit Application,” Journal of Marketing Analytics.
Weathers, Danny, Scott D. Swain, and Jay P. Carlson (2012), “Why Consumers Respond Differently to Absolute versus Percentage Descriptions of Quantities,” Marketing Letters, 23 (4), 947-953. [authors contributed equally]
Kim, Stephen K., Jonathan D. Hibbard, and Scott D. Swain (2011), “Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?,” Journal of Retailing, 87 (4), 521-539. [authors contributed equally]
Onyemah, Vincent, Scott D. Swain, and Richard C. Hanna (2010), “A Social Learning Perspective on Sales Technology Adoption and Sales Performance: Preliminary Evidence from an Emerging Economy,” Journal of Personal Selling & Sales Management, 30 (2), 131-142. [authors contributed equally]
Swain, Scott D., Danny Weathers, and Ronald W. Niedrich (2008), “Assessing Three Sources of Misresponse to Reversed Likert Items,” Journal of Marketing Research, 45 (February), 116-131.
Niedrich, Ronald W. and Scott D. Swain (2008) “The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model,” Journal of the Academy of Marketing Science, 36 (September), 309-321.
Dong, Weimin, Scott D. Swain, and Paul D. Berger (2007), “The Role of Channel Quality in Optimal Allocation of Acquisition and Retention Spending,” Journal of Business Research, 60 (December), 1243-1252.
Niedrich, Ronald W. and Scott D. Swain (2003) “The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model,” Journal of the Academy of Marketing Science, 31 (Fall), 468-480.