College of Business and Behavioral Science


Anastasia Thyroff

Assistant Professor Marketing

Office: 249 Sirrine Hall
Phone: 864-656-1303

 Educational Background

Ph.D. Marketing
University of Arkansas 2013

MMR Marketing Research
University of Georgia 2009

BS Marketing
Clemson University 2008

 Courses Taught

• Consumer Behavior
• Integrated Marketing Communications
• Intro to Marketing
• International Marketing

 Research Interests

• Consumer Culture Theory
• Market System Dynamics
• Sociology of Technology and Innovation
• Domestic and International Policy

 Research Publications

Cho, Yoon-na, Anastasia E. Thyroff, Molly I. Rapert, Seong-Yeon Park, Hyun Ju Lee (2013). To Be or Not to Be Green: Exploring Individualism and Collectivism as Antecedents of Environmental Behavior, Journal of Business Research, 66(8), 1052-1059.

Tangari, Andrea H., Scot Burton, Elizabeth Howlett, Anastasia E. Thyroff, and Yoon-na Cho (2010). Weighing In On Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations, Journal of Consumer Affairs, 44(3), 431-462.