Mary Anne RaymondChair
Professor of Marketing
Office: 252B Sirrine Hall
BS Commerce and Business Administration
Strategic Marketing Management
ProfileMary Anne Raymond, Chair and Professor of Marketing at Clemson University, received her Ph.D. from the University of Georgia. Prior to joining the faculty at Clemson University, she taught at American University and served as the Interim Director for Graduate Marketing Programs at Johns Hopkins University. Previously, Dr. Raymond conducted research and taught at Seoul National University in Seoul, Korea, as an invited Fulbright Professor of Marketing. While in Korea, she also developed marketing training materials and a strategic blueprint for Merit Communications. Dr. Raymond has extensive industry experience in strategic and marketing planning, marketing research, and financial analysis for multinational companies, especially in the hospitality, communications, and services industries. She has worked with multinational firms to develop strategies to improve communication across customer groups, improve customer service and retention, and to cross sell different services. Dr. Raymond’s research interests focus on strategic marketing issues for multinational firms and on public policy, social marketing, and health issues. Her research has appeared in the Journal of Advertising Research, Journal of Personal Selling and Sales Management, Journal of International Marketing, Journal of Public Policy and Marketing, Business Horizons, Journal of Product & Brand Management, Journal of Consumer Affairs, Marketing Theory, Journal of Business & Industrial Marketing, Journal of Marketing Education, Journal of Professional Services Marketing, Journal of Marketing Theory and Practice, Advances in International Marketing, Health Marketing Quarterly, and Journal of Customer Service in Marketing and Management as well as numerous other journals and national and regional conference proceedings. She also co-authored a Principles of Marketing textbook and currently serves as one of the principal investigators (with Tom Britt, Cindy Pury, and Heidi Zinzow from the Psychology Department) on a grant awarded by the United States Army. The research focuses on “Facilitating Soldier Receipt of Needed Mental Health Treatment.” She has received numerous awards and recognition for her research, teaching and service. Since joining the Clemson University faculty, the honors include Panhellenic Association Professor of the Year, Eli Lilly Faculty Excellence Awards for Outstanding Teaching and Outstanding Research, the Undergraduate Teaching Excellence Award from the College of Business and Behavioral Science three times, the Eli Lilly Partnership Award, and being tapped for Blue Key Honorary Society as well as recognition for Leadership in Student Development from the Dow Chemical Company.
Hopkins, Christopher D., Mary Anne Raymond, and Les Carlson “Educating Students to Give Them a Sustainable Competitive Advantage in a Weak Job Market,” (forthcoming), Journal of Marketing Education.
Moore, Jesse, Mary Anne Raymond, Charles Duke, and Christopher Hopkins (forthcoming), “Guided Teaching of Complex Marketing Processes via Implementation of Learning Control Points,” Journal of Advancement for Marketing Education.
Holehonnur, Abhijith, Mary Anne Raymond, Christopher Hopkins, and Amanda Fine (2009), “Examining the Drivers of Customer Equity: A Consumer’s Perspective,” Journal of Brand Management, 17, 165-180.
Hopkins, Christopher D., Steve Grove, Mary Anne Raymond, and Mary LaForge (2009),
“Designing the E-Servicescape: A Case Study Application,” Journal of Internet Commerce, Vol. 8 (1/2), 23-43.
Hopkins, Christopher D., Scott Jones, Gregory Pickett, and Mary Anne Raymond (2009), “The Influence of Brand Levels and Associations o n Purchase Intent,” Journal of General Management, Autumn.
Raymond, Mary Anne, Jong Won Lim, Charles R. Taylor, and Roger Gomes (2009), “Hyundai Motor Company’s Paradigm for Success in World Markets,” Journal of Global Business Development, Volume 1 (9), 27 – 36.
Raymond, Mary Anne, Jonghoon Kim, and Patricia Knowles (2009) “Mobile Phones: Connecting Customers and Businesses around the World,” Journal of Global Business Development, Volume 1 (1), 167 – 172.
Tanner, John F. Jr., Mary Anne Raymond, and Stacey Ladd (2009), “Evaluating a Community Abstinence Model of Abstinence Education,” Health Marketing Quarterly, Volume 26 (1), 27-41.