Ryan MullinsAssistant Professor of Marketing
Office: 255 Sirrine
M.S. Business Administration
B.S. Aerospace Engineering
Introduction to Sales
ProfileDr. Ryan Mullins is an assistant professor of Marketing at Clemson University. Before coming to Clemson, Ryan worked as an engineer for Boeing as marketing liaison between engineering performance testing and the sales/marketing teams. After coming back to get his MBA, Ryan pursued his PhD at the University of Houston where he focused his work on sales and sales management research. At Clemson, Dr. Mullins is working on research projects related to sales effectiveness, strategy implementation, customer relationship management, and sales leadership. Ryan’s work has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Applied Psychology, and the Journal of Personal Selling and Sales Management. As a leader of the iSell Program, Clemson’s Sales Center and Sales Certificate Program, Ryan bridges the gap between students, research, and practice through work on relevant sales force issues in industry. Integrating his work into the classroom, Dr. Mullins teaches Introduction to Professional Selling, Advanced Selling, and Sales Management at the undergraduate level, and also teaches Sales Leadership at the MBA level. In his free time, Ryan enjoys spending time with his wife Adrienne in the Greenville, SC community where they live.
Ryan's research interests include front-line sales and service performance, technology adoption, customer relationship management, sales force strategy, sales training, as well as branding issues.
Mullins, Ryan R., Michael Ahearne, Son K. Lam, Zachary R. Hall, and Jeffrey P. Boichuk (2014), "Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Impact Account Profitability," forthcoming at the Journal of Marketing. JCR Impact Factor 2013: 3.82.
Rapp, Tammy, Dan Bachrach, Adam Rapp, and Ryan Mullins (2014), "The Role of Team Goal
Monitoring in the Curvilinear Relationship between Team Efficacy and Team Performance," forthcoming at the Journal of Applied Psychology. JCR Impact Factor 2013: 4.37
Baker, Tom, Adam Rapp, Tracy Meyer, and Ryan Mullins (2014), “The Role of Brand Communications on Frontline Service Employee Beliefs, Behaviors, and Performance,” forthcoming at the Journal of the Academy of Marketing Science. JCR Impact Factor 2013: 3.41
Mullins, Ryan and Niladri Syam (2014), "Manager-Salesperson Congruence in Customer Orientation and Job Outcomes: The Bright and Dark Sides of Leadership in Aligning Values," Journal of Personal Selling and Sales Management, 34(3), 188-205.
Lam, Son K., Mike Ahearne, Ryan Mullins, Babak Hayati, and Neils Schillewaert (2013) “What Sizzles May Turn Brittle: Examination of the Antecedents to Consumer Brand Identification,” Journal of the Academy of Marketing Science, 41(2), 234-52. JCR Impact Factor 2012: 3.41
Weinstein, Luke and Ryan Mullins (2012), “Technology Usage and Sales Teams: A Multilevel Analysis of the Antecedents of Usage,“ Journal of Personal Selling and Sales Management, 32(2), 245-59.