Ryan MullinsAssistant Professor of Marketing
Office: 255 Sirrine
M.S. Business Administration
B.S. Aerospace Engineering
Introduction to Sales
ProfileDr. Ryan Mullins is an assistant professor of Marketing at Clemson University. Before coming to Clemson, Ryan worked for Boeing as an Performance Engineering Liaison between the sales and engineering divisions. After coming back to get his MBA, Ryan pursued his PhD at the University of Houston where he focused his work on sales and sales management research. At Clemson, Dr. Mullins is working on research projects related to sales effectiveness, strategy implementation, customer relationship management, and sales leadership. Ryan’s work has appeared in the Journal of the Academy of Marketing Science and the Journal of Personal Selling and Sales Management. As a leader of the iSell Program, Clemson’s Sales Center and Sales Certificate Program, Ryan bridges the gap between students, research, and practice through work on relevant sales force issues in industry. Integrating his work into the classroom, Dr. Mullins teaches Introduction to Professional Selling and Advanced Selling and Sales Management at the undergraduate level. Ryan enjoys spending time with his wife Adrienne either cooking, running, or any outdoor exercise.
Ryan’s research examines factors influencing the performance of front-line service and sales personnel, technology adoption, customer relationship management, sales force management and strategy, as well as branding.
Baker, Tom, Adam Rapp, Tracy Meyer, and Ryan Mullins (in press), “The Role of Brand Communications on Frontline Service Employee Beliefs, Behaviors, and Performance,” forthcoming at the Journal of the Academy of Marketing Science.
Mullins, Ryan and Niladri Syam (in press), "Manager-Salesperson Congruence in Customer Orientation and Job Outcomes: The Bright and Dark Sides of Leadership in Aligning Values," Forthcoming at the Journal of Personal Selling and Sales Management.
Lam, Son K., Mike Ahearne, Ryan Mullins, Babak Hayati, and Neils Schillewaert (2013) “What Sizzles May Turn Brittle: Examination of the Antecedents to Consumer Brand Identification,” Journal of the Academy of Marketing Science, 41(2), 234-52.
Weinstein, Luke and Ryan Mullins (2012), “Technology Usage and Sales Teams: A Multilevel Analysis of the Antecedents of Usage,“ Journal of Personal Selling and Sales Management, 32(2).