College of Business and Behavioral Science


Ryan Mullins

Assistant Professor of Marketing

Office: 255 Sirrine
Phone: 864-656-5292

 Educational Background

Ph.D. Marketing
University of Houston 2012

M.S. Business Administration
Texas A&M University 2008

B.S. Aerospace Engineering
Texas A&M University 2005

 Courses Taught

Introduction to Sales
Advanced Professional Selling
Sales Management
MBA - Professional Selling and Sales Leadership


Dr. Ryan Mullins is an assistant professor of Marketing at Clemson University. Before coming to Clemson, Ryan worked for Boeing as an Performance Engineering Liaison between the sales and engineering divisions. After coming back to get his MBA, Ryan pursued his PhD at the University of Houston where he focused his work on sales and sales management research. At Clemson, Dr. Mullins is working on research projects related to sales effectiveness, strategy implementation, customer relationship management, and sales leadership. Ryan’s work has appeared in the Journal of the Academy of Marketing Science and the Journal of Personal Selling and Sales Management. As a leader of the iSell Program, Clemson’s Sales Center and Sales Certificate Program, Ryan bridges the gap between students, research, and practice through work on relevant sales force issues in industry. Integrating his work into the classroom, Dr. Mullins teaches Introduction to Professional Selling and Advanced Selling and Sales Management at the undergraduate level. Ryan enjoys spending time with his wife Adrienne either cooking, running, or any outdoor exercise.

 Research Interests

Ryan’s research examines factors influencing the performance of front-line service and sales personnel, technology adoption, customer relationship management, sales force management and strategy, as well as branding.

 Research Publications

Rapp, Tammy, Dan Bacherach, Adam Rapp, and Ryan Mullins (in press), "The Role of Team Goal
Monitoring in the Curvilinear Relationship between Team Efficacy and Team Performance," forthcoming at the Journal of Applied Psychology. JCR Impact Factor 2012: 4.758

Baker, Tom, Adam Rapp, Tracy Meyer, and Ryan Mullins (in press), “The Role of Brand Communications on Frontline Service Employee Beliefs, Behaviors, and Performance,” forthcoming at the Journal of the Academy of Marketing Science. JCR Impact Factor 2012: 2.570

Mullins, Ryan and Niladri Syam (in press), "Manager-Salesperson Congruence in Customer Orientation and Job Outcomes: The Bright and Dark Sides of Leadership in Aligning Values," Forthcoming at the Journal of Personal Selling and Sales Management.

Lam, Son K., Mike Ahearne, Ryan Mullins, Babak Hayati, and Neils Schillewaert (2013) “What Sizzles May Turn Brittle: Examination of the Antecedents to Consumer Brand Identification,” Journal of the Academy of Marketing Science, 41(2), 234-52. JCR Impact Factor 2012: 2.570

Weinstein, Luke and Ryan Mullins (2012), “Technology Usage and Sales Teams: A Multilevel Analysis of the Antecedents of Usage,“ Journal of Personal Selling and Sales Management, 32(2).


View my research on my SSRN Author page: