Download Adobe Reader

About the Social Media Listening Center

What We Do
How We Do It

What We Do

How We Do It

The Social Media Listening Center (SMLC) at Clemson University is an interdisciplinary, cutting-edge laboratory that seeks to monitor, measure, and engage in social media conversations from across the web. Utilizing some of the most powerful social analytics software available, the SMLC provides learning, teaching, researching, and partnership opportunities to students, faculty, and external clients.

History of the Social Media Listening Center

The Social Media Listening Center at Clemson University is an interdisciplinary research lab and teaching facility that opened in early 2012. Envisioned by CIO Jim Bottum, the SMLC brings together faculty, staff, students and external partners to support undergraduate creative inquiry, faculty research, pedagogy, and outreach through social media listening.

Radian6

Salesforce Radian6 provides the platform to listen, measure, and engage in conversations across the Web by capturing more than 650 million sources of social media conversations, including Facebook, Twitter, blogs, online communities, and mainstream news outlets. The Radian6 summary dashboard provides a graphic display of social media content to convey sentiment, share of voice, trend information, geo-location data and much more.