ENTER: Entrepreneurial Narrative Theory
Ethnomethodology and Reflexivity

An Issue about The Republic of Tea

edited by William B. Gartner

Cover image of ENTER

ENTER: Entrepreneurial Narrative Theory Ethnomethodology and Reflexivity; An Issue about The Republic of Tea, edited by William B. Gartner (Clemson SC: Clemson University, 2010), iv+210 pp. Paper. ISBN 978-0-9842598-6-1

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About the Book

ENTER focuses on specific entrepreneurial narratives. The label "entrepreneurial narrative" is defined loosely, to encompass a variety of texts that are generated by entrepreneurs, or by others, about entrepreneurs. So, entrepreneurial narrative should be considered broadly.

This first issue of ENTER focuses on the book The Republic of Tea (Zeigler, Rosenzweig & Zeigler, 1992). The book is a series faxes among the founders/authors about the development of a business called "The Republic of Tea." The book, therefore, has a temporal aspect to it (the faxes occur over time) but, the "story" of the Republic of Tea is not told by one specific author, and the story does not unfold in the typical "story" form.

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