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Richard Petty, Petty Enterprises
                               
Birth Date: July 2, 1937
Height: 6’ 2”
Weight: 180 lbs.
Birthplace: Level Cross, N.C.                                                       
Wife: Linda
Children: Kyle, Sharon, Lisa, Rebecca           

Known to many simply as “The King,” Richard Petty is the most decorated driver in the history of NASCAR racing, winning a record number 200 career victories and seven NASCAR Nextel Cup championships in his illustrious career. One would think that after 1,184 races spanning three decades that “The King” would bow out and retire quietly. Petty, however, had other things on his mind. Today Petty is as busy as ever mainly overseeing the operation of the famed #43 car that he made famous. In 1996, Petty proved that he could be a champion both as a driver and car owner when he won his first race as an owner in the Dura Lube 500k with driver Bobby Hamilton at the Phoenix (Ariz.) International Raceway. Petty won again in 1997 with Hamilton and in 1999 with driver John Andretti.

Today, Petty still looks over the operation of the #43 Dodge with Bobby Labonte now in charge of “The King’s” car. The 2007 season will mark Labonte’s second season behind the wheel with General Mills, and its Cheerios brand, teaming up with Petty to sponsor the #43 Cheerios/Betty Crocker Dodge.

Racing is about winning, and “The King” has proven he knows how to do just that, but it is giving back to the community and his fans that makes Petty “The King” of auto racing. Wearing his signature cowboy hat and sunglasses one can always see Petty signing an autograph or giving a helping hand. In fact, Petty was instrumental in the development of the Victory Junction Gang Camp, a camp for chronically ill children, after donating acres of his land that the camp sits on today. There is no other person in NASCAR’s history to have made more of an impact on the sport, on and off the track, than Richard Petty. He has been elected to the National Motorsports Press Association Hall of Fame, International Motorsports Hall of Fame, North Carolina Auto Racing Hall of Fame, and also the North Carolina Athletic Hall of Fame. He also serves as Chairman of the North Carolina Motorsports Association.

A person who has seen the sport grow from the beaches of Daytona to the high-banked superspeedways of Talladega, Petty is no stranger to tough challenges. With the continued growing strength of Petty Enterprises, under the watchful eye of Petty, it won’t be long before “The King” will once again be standing along side the #43 Cheerios/Betty Crocker Dodge in victory lane.

Clemson University International Center for Automotive Research