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2007
Fact Sheet
Description:
Richard
Petty Driving Experience, a motorsports entertainment and automotive
services company headquartered in Charlotte, N.C., produces and
facilitates NASCAR-style stock car drive and ride-along experiences,
auto manufacturer ride and drive programs, safe driving programs,
mobile marketing events, and production services to the film industry. The
company boasts more than 100 stock cars and has permanent facilities
in Charlotte, Chicago, Daytona, Las Vegas and Walt Disney World. Richard
Petty Driving Experience will operate more than 3,000 event days
at over 25 locations nationwide in 2007. For more information,
call 1-800-BE-PETTY or visit www.1800bepetty.com.
Began Operations:
1991
Corporate
Office:
6022 Victory Lane
Concord, NC 28027
(704) 455-9443
Customer
Contact Points:
1-800-Be-Petty
www.1800BePetty.com
Locations:
Richard Petty Driving Experience operates at 25 locations
*Atlanta
Motor Speedway
Bristol Motor Speedway
California Speedwa
Chicagoland Speedway
Darlington Raceway
Daytona International Speedway
*Gateway International Raceway
Homestead Miami Speedway
Indianapolis Motor Speedway
Iowa Speedway
Kansas Speedway
Kentucky Speedway
* Permanent Location |
*Las
Vegas Motor Speedway
*Lowe’s Motor Speedway
Martinsville Speedway
Michigan International Speedway
The Milwaukee Mile
Nashville Superspeedway
New Hampshire International Raceway
Phoenix International Raceway
Richmond International Raceway
Talladega Superspeedway
Texas Motor Speedway
*Walt Disney World Speedway
Watkins Glen International Raceway |
History:
The
company was started in 1987 by NASCAR Australian Champion Barry Graham
in Melbourne, Australia as NASTRAK, a program to identify potential
race car drivers. Over the next few years the program was reshaped
to reflect what customers really wanted, the experience of driving
or riding in a stock car in the United States. In 1994, the company
became Richard Petty Driving Experience, and was based in Concord,
North Carolina with a handful of cars. Charlotte Motor Speedway was
the first permanent location.
Over the next five years Richard Petty Driving Experience expanded
quickly adding dates at most major tracks in the United States,
including Atlanta Motor Speedway, Daytona International Speedway
and Indianapolis Motor Speedway. Permanent locations were added
in Las Vegas, Walt Disney World and Atlanta.
Since 2003,
Richard Petty Driving Experience has added a permanent location
in Chicago, a film division, safe driving program, manufacturer
program management and a show car division.
Fast
Facts:
Richard Petty Driving Experience:
- Is located
in Concord, NC, next to Lowe’s Motor Speedway
- Ran at 24 tracks in 2006, covering over 1,200 track days
- Is the largest consumer of track days in the country
- Completed over 60,000 driving experiences and almost 70,000
ride-alongs, covering 1.8 million track miles in 2006
- Used 280,000 gallons of Sunoco Fuel and 9,800 Goodyear tires
in 2006
- Employs over 750 people nationwide
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