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What should you expect from the program?

The Erwin Center is designed to give students hands-on experience in creative brand building, digital strategies, emerging media and account management. Classes will cover how to focus on consumer insights to build successful content strategies and social media campaigns, and students will learn how to leverage strategic media planning to achieve brand objectives.

Survey of Brand Communication

COMM 3660 Section 2
Credit Hours: 3 CRN: 84698
Provides a historical perspective on the brand communications industry, introduces the concepts of the industry ecosystem and the players therein, and provides an overview of disciplines and the roles they play in the development of brand communication. Prereq: Sophomore standing.

  • Tuesday Evenings

  • 5:00 P.M. - 7:45 P.M.

  • Daniel Hall 303

  • Lisa Papenfus

Brand Creation and Communication

COMM 3660 Section 3
Credit Hours: 3 CRN: 90642
The role of communication in brand creation and the processes involved in the development of a brand are examined. Students evaluate popular brands to understand their influence on consumers and the industry.

  • Wednesday Evenings

  • 6:15 P.M. - 9:00 P.M.

  • Daniel Hall 303

  • Andy Mendelsohn

Digital Analytics and Brand

COMM 3660 Section 4
Credit Hours: 3 CRN: 90643
Explores interactive technology, digital content, social media strategy, digital project management, digital outlets and website technology in relation to brand communications and digital analytics.

  • Thursday Evenings

  • 6:15 P.M. - 9:00 P.M.

  • Daniel Hall 303

  • Alicia Littleton

Reputation Management

COMM 3990 Section 4
Credit Hours: 3 CRN: 84360
Even the best ideas or initiatives are only as good as an organization’s ability to effectively communicate them to key audiences. Similarly, well-conceived and well-timed messaging can defuse a potential crisis before it catches fire. In this course, students will receive an introduction into the art and science of strategic communications in the age of social media and the 24/7 news cycle. Through a combination of lecture, class discussion and case studies drawn from current events, students will gain an understanding of the skills needed to effectively message on behalf of their client, company or organization, as well as receive a glimpse of what it means to be a media relations or public relations professional.

  • Tuesday Evenings

  • 6:00 P.M. - 8:30 P.M.

  • Daniel Hall 303

  • Mark Land

Social Content and Strategy

COMM 4660 Section 1
Credit Hours: 3 CRN: 87588
In the contexts of health challenges and crises, individuals often rely on the power of narratives to heal, hope, and pursue possibility. In this special topics health communication course, students will participate in engaged practices aimed toward understanding the role of stories in the personal and public sphere as well as how humans experience resiliency through narrative organizing and build community amidst vulnerability. During the course of the semester, students will join the efforts of multiple organizations as well as develop a Clemson University focused project.

  • Monday Evenings

  • 7:00 P.M. - 9:00 P.M.

  • Daniel Hall 304

  • Nigel Robertson

The McLaren Project

COMM 3990 Section 3
Credit Hours: 1
The McLaren Project tasks teams within the Erwin Center for Brand communications to create a digital campaign with their original thinking around a digital platform that is: (1) economical and (2) would provide more brand awareness to the proactive buyers-both lifestyle and petrolheads out there. Teams are tasked with avoiding celebrity/athlete tie-ins and high dollar influencers but are able to be as creative in developing their final presentations which will go before McLaren's Brand Marketing team in December.

  • Thursday Evenings

  • 4:00 - 7:00 P.M.

  • Daniel Hall 303

  • Lori Pindar and Bryce Conti