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What should you expect from the program?

The Erwin Center is designed to give students hands on experience in creative brand building, digital strategies, emerging media and account management. Classes will cover how to focus on consumer insights to build successful content strategies and social media campaigns, and students will learn how to leverage strategic media planning to achieve brand objectives.

Survey of Brand Communication

COMM 3660 Section 4
Credit Hours: 3 CRN: 15177
Provides a historical perspective on the brand communications industry, introduces the concepts of the industry ecosystem and the players therein, and provides an overview of disciplines and the roles they play in the development of brand communication. Preq: Sophomore standing.

  • Tuesday Evenings
  • 5:00 P.M. - 7:45 P.M.
  • Erwin Center
  • Lisa Papenfus

Brand Creation and Communication

COMM 3660 Section 5
Credit Hours: 3 CRN: 17163
The role of communication in brand creation and the processes involved in the development of a brand are examined. Students evaluate popular brands to understand their influence on consumers and the industry.

  • Wednesday Evenings
  • 6:15 P.M. - 9:00 P.M.
  • Erwin Center
  • Andy Mendelsohn

Digital Analytics and Brand

COMM 3660 Section 6
Credit Hours: 3 CRN: 20230 Explores interactive technology, digital content, social media strategy, digital project management, digital outlets, and website technology in relation to brand communications and digital analytics.

  • Thursday Evenings
  • 6:15 P.M. - 9:00 P.M.
  • Erwin Center
  • Alicia Littleton

Media Management in Brand Communication

COMM 3660 Section 7
Credit Hours: 3 CRN: 20231
Explores theory, strategy and practice of media management in all channels of paid media, as well as the integration of paid media with other components of brand communications.

  • Monday Evenings
  • 6:15 P.M. - 9:00 P.M.
  • Erwin Center
  • Bill Reynolds

Reputation Management

COMM 3990 Section 2
Credit Hours: 3 CRN: 12469
This course examines the unique combination of marketing, strategic communication and branding necessary for universities and other non-profit organizations to create and grow an army of advocates for their cause. This course will provide students with exposure to essential writing, critical thinking and project management skills necessary to become a successful marketer and communicator. The course format will be a combination of lectures, skills training and project work, culminating in the opportunity for students to directly elevate Clemson's brand presence with a key constituency.

  • Tuesday Evenings
  • 6:00 P.M. - 8:30 P.M.
  • Watt 213
  • Mark Land

Social Content and Strategy

COMM 4660 Section 1
Credit Hours: 3 CRN: 20238
Even the best ideas or initiatives are only as good as an organization’s ability to effectively communicate them to key audiences. Similarly, well-conceived and well-timed messaging can defuse a potential crisis before it catches fire. In this course, students will receive an introduction into the art and science of strategic communications in the age of social media and the 24/7 news cycle. Through a combination of lecture, class discussion and case studies drawn from current events, students will gain an understanding of the skills needed to effectively message on behalf of their client, company or organization, as well as receive a glimpse of what it means to be a media relations and news professional seeking to understand and share a narrative.

  • Mondays (March 5 - April 27)
  • 7:00 P.M. - 9:00 P.M.
  • Social Media Listening Center
  • Nigel Robertson

Brand Me | Influencer MKT

COMM 3660 Section 9 & 10
Credit Hours: 3 CRN: 20258 & 20260
Explores different ideas of brand strategy, the power of influence, and effect of social media on today’s popular brands. Students will also learn how to craft a brand’s mission and vision statement, as well as an understanding of the brand’s position in the marketplace.

  • Monday, Wednesday, Friday (Jan 10-Feb 26)
  • 10:10 A.M. - 11:00 A.M. or 11:15 - 12:05 P.M.
  • Watt 313
  • Fabio Tambosi