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About the Erwin Center

The Erwin Center was founded in 2012 as a strategic partnership with the Department of Communication Studies through a donation by Joe and Gretchen Erwin. The program prepares students for careers in marketing and advertising.

The Gift from Joe and Gretchen Erwin

Joe and Gretchen Erwin, co-founders of the leading advertising and marketing firm Erwin Penland, donated $1.05 million to establish the Erwin Center for Brand Communications at Clemson University. The gift creates a unique relationship between the Erwin family and Clemson University.

Initially, the Erwins’ gift will provide up to five new courses to support a new emphasis area in advertising and communication for Marketing, Communication & Graphic Communications majors at Clemson. The courses also will be offered as a minor in Brand Communications to students in other majors. Many of the classes will be taught in collaboration with industry experts at Erwin Penland, a 400-person agency with offices in Greenville and New York.

Student Testimonials

Applied Digital Technology still ranks as one of my all-time favorite courses at Clemson. It was easy to see how the material was relevant to a potential career, and it taught me to think in a new, more practical way. — Jacob Webb
The skills you learn in this class translate to applicable skills in advertising. — Chris Diorio