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8:30 Introduction and Program Objectives 8:45 Visually Defining and Developing the Brand
Hazel Van Buren, The Coca-Cola Company A topline look at the role color plays in Brand design development. From strategy and planning to design finalization, consistent Brand color quality is a key component to a successful product launch.
9:30 The Workflow of Brand Color Management
Shannon Steele, The Coca-Cola Company and Mike Butler, SGS
From design concept to the shipment of goods, what is required to maintain brand color fidelity? How does color management fit into individual job responsibilities throughout the production life cycle?
10:15 Break
10:30 The Use of Process and Spot Colors for Product Decoration
Jay Sperry, Clemson University
How are your brand colors reproduced? What limitations do printing systems impose on accurate color reproduction? Printing fundamentals are explained and detailed to help managers understand the challenges of reproducing many brand colors in a production environment.
11:15 Specifying Target Color and Tolerances by the Numbers
Marek Skrzynski, Director of Graphics, CSW, Inc.
How do numbers get associated with colors? An explanation of color measurement, measurement options and specifications, and ordered color systems including CIE LAB are covered. How does Delta E fit into your color management program?
12:00 Lunch 1:00 Hands-on Breakout Session Round Robin
• Defining Color Tolerances Through Human Color Evaluation and Measurement Correlation (Led by Jay Sperry, Clemson University and Shannon Steele, The Coca-Cola Company)
• Inks and Substrates (Led by Paul Lodewyck and Kenneth Masters, Flint Group North America)
• Managing Expectations and Consistency (Led by Iain Pike, SmartColour and Kevin Chop, DIAGEO Consumer Goods)
4:30 Social Hour at the Madren Center
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8:30 Reconvene and Day Objective 8:45 Case Study: Building Brand Equity
Jay Sperry, Clemson University
A respected industry brand color management program is detailed. Challenges in creating color standards, communicating color, and implementation will be discussed.
9:30 Global Color
Kevin Chop, DIAGEO Consumer Goods
This session covers issues of pigment lists, ISO related global standards, and global communication of color standards.
10:15 Break
10:30 Building a Partnership - the Vendor/Print Buyer Relationship
Kevin Chop, DIAGEO Consumer Goods
Scott Miller, Matthews International
Printer's are a valuable resources for not only executing a color management program, but to contribute to the development. What are printer's primary challenges in the production environment to ensure accuracy and integrity in brand color measurement, reporting, and improvements?
11:15 Current Trends in Brand Color Management
Presenter Panel and Presentations
How are brand colors managed with 7-color process? Why has the offset lithography industry adapted automated measurement equipment at a quicker rate than flexo and gravure? How are networked measurement instruments and reporting benefiting brand managers and brand color reproduction? Current state of n-color.
12:00 Closing Notes, Evaluations, and Certificate |