Webinar: Industrial Marketing for Printing, Packaging, Publishing, and Related Services
| Webinar Host: Clemson University Coordinator: Duane Woolbright, duanew@clemson.edu Type: 8 part webinar series Time: May 28-June 23 Mondays and Wednesdays 6:00-9:00PM EST Series Fee: $400 per site for the entire series To Register: Click here |
| Course Outline (with topics) |
| Webinar Series Overview |
| This is a new webinar series within a “live” graphic communications classroom that features guest speakers who are top experts in the field of business-to-business (B2B) marketing for the printing industry. It is offered once per week over 8 evenings by the Clemson University Department of Graphic Communications. Don’t miss this rare opportunity to “sit in” on a university class and even participate and ask the presenters questions. No expensive tuition fees to pay, no need to enroll in the university, and no tests to take… (but no college credit either). This is simply an opportunity to gather a vast amount of practical knowledge to help enhance your business-to-business marketing practices. |
| Webinar Speakers to Include: |
-For classes with no speaker scheduled, Dr. Leininger will present text book instruction on the basics of business to business marketing (the 4 Ps, creating a marketing plan, strategic planning, determining ROI, etc.) |
| Who Should Attend? |
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