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The Hard Facts
Packaging is a $200-billion-plus business in the United States.
Some designs encourage food safety, such as the microbial wrapper around the supermarket steak. Some designs protect contents from harm and destruction, such as the reinforced shipping box containing a china platter sent between family members. And some evoke target motivations, predetermining final saleability and company profit, such as the colorful box of cereal that promises both nutrition and a toy.
Clemson University knows this business. We are one of the few institutions that focus on this market, and the only one that is approaching it from so many angles. Clemson University has extraordinary capabilities in many areas, including packaging science, graphic communications, advanced materials, engineering and food science — and together these disciplines provide unparalleled resources for future developments.
With the Sonoco Institute of Packaging Design and Graphics, Clemson University is establishing itself as the emerging leader in the global marketplace of packaging science and graphic communications. We are not on the cusp of this practical but complicated technology; we are in the forefront of defining how products will be perceived, consumed and marketed in the future.
Bottom line: Every product consumers around the world purchase, use and ultimately discard is designed and packaged in some way.
Book now to guarantee your spot in the Digital Proofing For Flexography Seminar!