January 13-14, 2010
Location: The Sonoco Institute at Clemson University
Coordinator: Jay Sperry, sperry2@clemson.edu
Cost: Individual - $795, Group (3+) $750
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Event Overview
This seminar outlines the opportunities and challenges for creating state-of-the-art brand color management programs. This seminar presents the value of creating and sustaining quality color standards, as well as offering the tools and questions needed to understand, initiate, and monitor your brand color management program throughout the supply chain.
Schedule at a Glance
January 13th: Begin 8:30
Visually Defining and Developing the Brand
The Workflow of Brand Color Management
Spot Color and Process Color for Product Decoration
Specifying Traget Colors and Tolerances by the Numbers
Hands-on Breakout Sessions:
Defining Color Tolerances Through Human Color Evaluation
Inks and Substrates
Managing Expectations
January 14th: End 11:30
Case Study: Building Brand Equity
Global Color
Building a Partnership: The Vendor/Buyer Relationship
Current Trends in Brand Color Management
Optional: Golf
Previous Presenters and Contributors
- Steve Smiley, Vertis
- Lisa Motto, The Coca Cola Company
- Shannon Steele, The Coca Cola Company
- Kevin Chop, Diageo
- Paul Lodewyck, Flint Ink
- Marek Skrzynski, CSW, Inc.
- Mike Butler, Southern Graphic Systems
- Iain Pike, SmartColour
- Jay Sperry, Clemson University
- Brian Ashe, X-Rite
Target Audience
- Brand Managers responsible for defining color expectations, color tolerances, and monitoring the color equity from their vendors
- Color Practitioners working for a wide range of companies responsible for carrying out brand color programs and communicating results
- Account Managers for graphics, production, and consumer products that are required to maintain successful relationships between customers and vendors
- Sales Representatives and Managers looking to provide state-of-the-art color management and accountability to their customers and employers