Clemson International Institute for Tourism Research & Development

Internet survey research methods

The Institute has the capability to conduct online surveys. Below is a list of references/resources related to internet survey issues that may be of interest.

AMERICAN ASSOCIATION FOR PUBLIC OPINION RESEARCH. 2006. Standard Definitions (4th Ed., Feb. 2006) -- Final Dispositions of Case Codes and Outcome Rates for Surveys,

Anderson, T. & Kanuka, H. (2003). E-Research: Methods, Strategies, and Issues. Boston: Allyn and Bacon. (website includes Chapter One/Introduction and reviews)

Christian, Leah Melani, Don A. Dillman and Jolene D. Smyth. 2006. The Effects of Mode and Format on Answers to Scalar Questions in Telephone and Web Surveys.
Draft version of paper presented at the 2nd International Conference on Telephone Survey Methodology, January 12, 2006 in Miami, Florida. See Dillman website -

Cook, C., F. Heath and R. L. Thompson. 2000. A Meta-Analysis of Response Rates in Web- or Internet-Based Surveys. Educational and Psychological Measurement, 60(6): 821-836.

Dillman et al. publications.

Griffin, Deborah H., Donald P. Fischer, Michael T. Morgan. 2001. Testing an Internet Response Option for the American Community Survey, U.S. Bureau of the Census, Washington, DC 20233. Presented at the annual conference of the American Association for Public Opinion Research Montreal, Quebec, Canada May 17 - 20, 2001.

Kaplowitz, Michael D., Timothy D. Hadlock and Ralph Levine. 2004. A Comparison of Web and Mail Survey Response Rates. Public Opinion Quarterly 68(1):94-101.

Kerns, Ira. 2000. E-survey quality ranks higher than print. Guidestar Communications. In Newsletter Articles, American Society of Business Publication Editors.

Schonlau, Matthias, Ronald D. Fricker, Jr., Marc N. Elliott. 2003?. Literature Review on Response Rates (Appendix A). In Conducting Research Surveys via E-mail and the Web. Rand Corporation.
Also see the full book at:

Shinn, G., M. Baker & G. Briers. 2007. Response Patterns: Effect of Day of Receipt of an E-Mailed Survey Instrument on Response Rate, Response Time, and Response Quality. Journal of Extension, 45 (2) Article Number 2RIB4

Smyth, J. D., D.A. Dillman, L. M. Christian & M. J. Stern. (2006). Comparing Check-All
and Forced-Choice Question Formats in Web Surveys. Public Opinion Quarterly 70(1):66-77.

V Vehovar, Z Batagelj, K Lozar Manfreda, M Zaletel. 2002. Non-response in web surveys in Groves, R.M., , Eltinge, J.L., Little, R.J.A. (eds.), Survey Nonresponse, Wiley: New York, pp. 229-242 [Accessed February 13, 2008 at]

WebSm - Web Survey Methodology website with lots of references and discussion forum: