Clemson International Institute for Tourism Research & Development

Scale Development

Likert-Type Scale Response Anchors (compiled by Wade Vagias, 2006)

 

Jarvis, C.B, S.B. Mackenzie & P.M. Podsakoff.(2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research, 30, 199-218. [http://www.bauer.uh.edu/mark/papers/Jarvis_JCR_2003.pdf]