Research focuses on tourism issues relevant to both the coastal and upstate regions of South Carolina. Recent and past research represents two general initiatives: 1) travel marketing and consumer behavior and 2) nature-based, heritage and agricultural tourism.
Sustainable tourism destination/centerpiece project for Floyd and Patrick Counties in Southwestern Virgina and the Rocky Knob area associated with the Blue Ridge Parkway (National Park Service/Blue Ridge Parkway and Blue Ridge Heritage Inc., 2008-2009)
Building sustainable community-based economic development and management linkages between traditional coastal-dependent businesses and South Carolina's recreational and tourism industry (SC Sea Grant, 2008-2010)
A Study of the Economic Impact of the 2005 MCI Heritage (Heritage Classic Foundation)