Clemson International Institute for Tourism Research & Development

Research Project

Building sustainable community-based economic development and management linkages between traditional coastal-dependent businesses and South Carolina's recreation and tourism industry.

Principal Investigators: Dr. William C. Norman (PRTM) & Dr. David Hughes (APEC &  Clemson Institute for Economic and Community Development)

Associate Investigators:  Dr. Chi-Ok Oh (PRTM), Dr. Carlos Carpio (APEC)

Cooperating Investigators: Laura Jodice (Research Associate, PRTM/CIITRD), Will Culler (Research Associate, Clemson Institute for Economic and Community Development); Dr David R. Lamie (Clemson Institute for Economic and Community Development).

Funding Source: South Carolina Sea Grant Consortium

Project Description:
The potential for decline of traditional coastal businesses and culturally based rural communities on the coast signals a need for transition strategies which are sensitive to the economic, ecological, and socio-cultural impacts of tourism and real estate development. This level of complexity exists for many U.S. coastal communities in transition. This project on the South Carolina coast focuses on understanding supply of and demand for traditional coastal-dependent business products and services (e.g., commercial shrimp fishing, seafood processors/commercial dock owners/operators, boat building, charter fishing, marinas, sweetgrass baskets, sea kayak and other boat rentals and tours) relevant to tourists; identifying and characterizing business linkages between traditional coastal economic activities and recreation and tourism industries on the South Carolina coast; and providing traditional coastal-dependent businesses with small-business training with emphasis on building linkages to recreation and tourism markets.

Objectives: A) Identify/characterize the supply of traditional coastal-dependent businesses on the South Carolina Coast, and evaluate economic sustainability or decline; B) Identify and evaluate link-ages between traditional coastal-dependent businesses and tourism/recreation industries in the Myrtle Beach, Charleston, and Beaufort/Hilton Head regions; C) Analyze tourist demand for traditional coastal-dependent businesses on the SC coast; D) Design/deliver a research-based small-business training to enhance traditional coastal-dependent business sustainability.

Publications:

Jodice, L., W.C. Norman, G. Lacher, C. Oh, C. Carpio. (2011). Assessing tourist demand for traditional coastal-dependent businesses on the South Carolina Coast: Final Report.  Submitted to SC Sea Grant Consortium, June 15, 2011. [presentation; pdf]

Lacher, R., Oh, C., Norman, W., & Jodice, L. (2010). Tourism and Local Character in South Carolina: A Stated Preference Based Demand Analysis. In Proceedings of the Travel and Tourism Research Association (TTRA) Annual Conference, June 20-22, 2010, San Antonio, TX. [Presentation; Paper]

Jodice, L., W.C. Norman, C. Carpio, G. Lacher & C. Oh. (2010). Assessing tourist demand for traditional coastal dependent businesses on the South Carolina Coast. In Proceedings of The Coastal Society 22nd Biennial Conference, Shifting Shorelines: Adapting to the Future, June 13 - 16, 2010, Wilmington, NC.[Presentation; Paper]

Jodice, L.W., G. Lacher, W.C. Norman & D. Hughes. (2010). Year 1 progress report for Building Sustainable Community-based  Economic  Development and Management Linkages Between Traditional Coastal-dependent Businesses and South Carolina’s Recreation and Tourism Industry.  Submitted to SC Sea Grant Consortium, April 15, 2010. [pdf]