Investigators: William C. Norman (Director, RTTI), Gerard Kyle (Texas A&M), Al Marsinko (Forestry & Natural Resources), Laura
W. Jodice (Research Associate, RTTI)
Partner: Santee Cooper Counties Promotion Commission (Mary Shriner, Executive Director)
Cooperators: Miller White, Regional Biologist, South Carolina Department of Natural Resources – District V (Lakes Marion and Moultrie); Doug Allen, President, Santee Cooper Guide Association
Funding Source: Recreational Boating and Fishing Foundation
Draft Final Report: SanteeCooper.pdf
Consistent with the Santee Cooper Commission’s mission, this project is designed to improve the region’s ability to attract repeat and new angling tourists and their families, specifically, non-resident anglers from out-of-state and resident anglers from outside the Santee Cooper region. In the long term, this project will contribute to strengthening the resilience of the Santee Cooper regional recreational fishing economy by improving the efficacy and efficiency of our marketing materials. This project will also demonstrate how the Recreational Boating and Fishing Foundation Water Works Wonders campaign might be used effectively to attract a variety of anglers to a region. In addition to producing better advertising materials in the short term, research outcomes will provide information useful in training local fishing guides and other associated service providers through outreach efforts delivered by Clemson University’s RTTI.