Clemson International Institute for Tourism Research & Development

Research Project

Travel Marketing and Consumer Behavior Economic Impact of MCI Classic — The Heritage of Golf Tournament (1999)
Agency: Heritage Classic Foundation
Principal Investigator: Dr. Sheila J. Backman
Extramural Funding: $40,000 Myrtle Beach Entertainment

Holiday inquirer conversion study (1997-99)
Agency: Myrtle Beach Entertainment Holiday
Principal Investigator: Dr. William C. Norman
Extramural Funding: $15,000

Discover Upcountry South Carolina Travel Marketing Survey (1996-97)
Agency: Discover Upcountry Carolina Assocation and SCPRT
Principal Investigator: Dr. William C. Norman
Extramural Funding: $6,667.00

Upstate South Carolina State Park Interpretive Visitor Study (1996)
Agency: South Carolina Parks, Recreation and Tourism (Parks Division)
Principal Investigator: Dr. William C. Norman
Extramural Funding: $0.00

The Eldora Ski Area Marketing Study(1996-97)
Agency: Eldora Sky Area, Colorado
Principal Investigator: Dr. William C. Norman
Extramural Funding $0.00

Agricultural, Heritage, and Nature-based Tourism Survey of Visitors to the South Carolina Botanical Gardens' Wren House(1998)
Agency: South Carolina Botanical Gardens
Co-principal Investigators: Karen Dillard, Clemson University and Dr. William C. Norman
Extramural Funding: $0.00

A Profile of visitors to National Estuarine Research Reserves: Implications for Interpretive programs (1997-98)
Agencies: National Oceanic and Atmospheric Association through the South Carolina Department of Natural Resources.
Principal Investigator: Dr. William C. Norman
Extramural Funding: $34,500.00

Implementation and Evaluation of a Nature-based Tourism Packaging Business Model (1996-98)
Agencies: National Coastal Resources Research and Development; South Carolina Sea Grant Consortium, and South Carolina Parks, Recreation and Tourism
Co-Principal Investigators: Tammy Kibler & Dr. William C. Norman
Extramural Funding: $47,644.00

The Development of Ag-Tourism in Region I of the South Carolina Heritage Corridor: A Pilot project for examining the relationship between agriculture and tourism in South Carolina (1997-98)
Agency: Clemson University Extension
Principal Investigators: Dr. Grant Cunningham, Department of Planning and Landscape Architecture, Clemson University.
Intramural Funding: $10,000.00

Green Evaluations Study (1995-96)
Agency: The Ecotourism Society, North Bennington, Vermont
Principal Investigator: Dr. William Norman
Extramural Funding: $9,000.00