Prepared by James Hodges,
Extension Agent, Greenwood County, Clemson University. (New 2/10.)

Beautyberry (Callicarpa sp.) is a genus of shrubs and small trees in the family Verbenaceae with numerous species native to parts of Asia, Central America and southeastern North America. Callicarpa means beautiful fruit, which is where the common name beautyberry comes from.  Four deciduous species are used in ornamental plantings in various parts of the United States. American beautyberry (C. americana) is a native woodland plant in the warmer areas of the southeastern states; it is considered hardy in Zones 7-11. Three Asian species, C. japonica from Japan, and C. dichotoma and C. bodinieri from China, are cultivated and are considered to have more tolerance to cold (Zones 5-8).

For more information on beautyberry, see HGIC 1086, Beautyberry.

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This information is supplied with the understanding that no discrimination is intended and no endorsement by the Clemson University Cooperative Extension Service is implied. All recommendations are for South Carolina conditions and may not apply to other areas. Use pesticides only according to the directions on the label. All recommendations for pesticide use are for South Carolina only and were legal at the time of publication, but the status of registration and use patterns are subject to change by action of state and federal regulatory agencies. Follow all directions, precautions and restrictions that are listed.