The Master of Science in Marketing degree is intended for students interested in advanced studies in analytical marketing. The program is intended to advance students’ knowledge and expertise in marketing theory and practice, and prepares them for careers in marketing analysis, research, management and scholarship. A coordinated curriculum of quantitative and analytical skills development, research methods, consumer analysis and strategic marketing analysis provides students with the necessary background to pursue careers in marketing and/or as a platform for further education to prepare students for careers in academe. This is accomplished through rigorous coursework and seminars and a major research project.
More information can be found in this graduate handbook.
This one-year master’s degree is designed to enhance the skills and training of students with prior academic and work experience in business. The Master of Science in Marketing requires successful completion of 30 credit hours of graduate marketing and related course work.
The School or Program offers a number of graduate assistantships to students each year based on merit. These are offered in the form of stipends and the additional benefit of tuition remission. Students must be enrolled in a minimum of 9 credit hours per semester to qualify for a graduate assistantship and must work a minimum of 10 hours a week as a teaching or research assistant or perform other tasks assigned by the School or Program.