From the President
I am pleased to present this revision to Clemson University's Visual Identity and Licensing Guidelines. The University's visual image draws upon our proud traditions and visually reflects our position as a leading institution of higher education.
In order to present a positive, unified image, Clemson University must consistently coordinate all its visual communications. To do so, the University has adopted the following identity program, for which this publication is the basic guideline.
The purpose of this publication is to explain Clemson's visual identity and licensing program and to outline the procedures for implementing a comprehensive design system that will effectively build maximum recognition and awareness of Clemson University.
The success of the identity program depends on faithful adherence to the guidelines described here.
I ask your cooperation in upholding these standards so that Clemson University speaks with a clear and consistent voice.
James F. Barker