Visual Identity Guidelines
University Image Policy Statement

In order to control use of the name "Clemson University," the wordmark, the seal and University tiger designed in 1995, and other official subordinate graphic symbols, the Clemson University Board of Trustees has determined that the name "Clemson University," the word "Clemson" used in the context of Clemson University, the University seal, the University tiger and other authorized symbols shall not be used for any noncommercial official, quasi-official, promotional or similar purpose by any organization, group or activity without the express approval of the Board of Trustees. The Board delegates to the administration the responsibility for implementation of this policy. In these cases, "the administration" refers to the Department of Publications and Promotion of the Division of Advancement. In keeping with existing procedures, symbols created in the Athletic Department will be managed by the Athletic Department.

Adopted by the Clemson University Board of Trustees on October 11, 1995.