Visual Identity Guidelines
University Tiger

The University tiger is a stylized representation of the tiger statue at Littlejohn Coliseum.

Use: Certain administrative departments may use the University tiger as a subordinate element if it is determined by the Department of Publications and Promotion to be more appropriate for their external marketing needs. All undergraduate recruiting materials should use the University tiger because it appeals to the younger target audience. The tiger symbol may also be used for merchandising or promotional items targeted to appeal to special audiences, such as students or alumni. Correct use of the University tiger is shown.

The tiger and rock cannot be reproduced in separate colors. The tiger's face and stripes cannot be filled with white. The tiger must face to the right.

tiger purple

tiger

tiger 3

Digital files for the wordmarks are available on Share/Share in Media/Graphics/CUGraphics or 300 dpi jpgs for download.