Welcome to the Horticulture Department at Clemson University

Web Design Tips


These tips are suggestions for clean web design.
  • Keep pages clean. White space is good.

  • Keep the content on each page limited and focused. People don't like to read more than necessary.

  • Web pages with large amounts of text should be clearly broken up and organized.

  • Avoid huge titles. Exceptionally large titles are not any more emphatic than moderately large.

  • Never use underlining. Underlining looks suspiciously like hyperlinks. Users tend to be confused, especially if they are colorblind.

  • Do not use italics for emphasis. Blocky text is more emphatic than italics. Italics is for titles and scientific names.

  • Use large or bold fonts sparingly. Large sections of text should never be bold or large, because the text becomes less readable.

  • Avoid creating an internet ad atmosphere: sounds, blinking, animation, popups, and bright color combinations. These features tend to make a page appear less professional.

  • Speed up the load time of your web page by scaling down your images to be the size they are displayed at. Large images that are displayed small still take the same amount of time as when the are displayed big.


The mission of Clemson University's Department of Horticulture is to promote personal and professional growth through the discovery, communication, and application of horticultural experiences, knowledge, and scholarship. Our work fosters environmental stewardship while improving economic wellbeing, health, and quality of life for all.

Designed by Sarah Matzko Horticulture Department
College of Agriculture, Forestry and Life Sciences
Information: 864-656-6355 FAX: 864-656-4960

Department of Horticulture
E-143 Poole Agricultural Center
Box 340319
(Street Address: 50 Cherry Rd.)
Clemson University
Clemson, South Carolina 29634-0319

Linda D. Alexander, Department Webmaster ( lalxndr@clemson.edu)