FOR IMMEDIATE RELEASE:

CONTACT:

SUBJECT:  Portion Distortion

 

            Statistics tell us that a majority of the adult American population is at increased risk for obesity-related diseases like certain cancers, coronary heart disease, stroke, diabetes, high blood pressure, gall bladder disease, and osteoarthritis. The causes of epidemic obesity are varied and complex, but a pretty simple fact is that we consume more energy than we use.

            USDA figures show that we are eating an additional 148 calories per day, on average, than we were twenty years ago. That increase may seem insignificant, but actually it could amount to an extra 15 pounds per year.

            Why do we eat so much?

            We live in a “toxic food environment,” according to Yale obesity expert Kelly Brownell. “Every gas station, ballpark, movie theater, and restaurant tempts us with too much of the wrong foods.”

 

            But, still, why exactly do we eat so much?


            One reason is that Americans rate value over health. Restaurant owners recognize that fact and use it to win more customers. They can give customers value either by cutting prices or by putting more food on the plate, and the rising costs of labor and overhead mean that the food itself accounts for only a small fraction of the price of a meal. When it comes to a choice between cutting prices by a dollar or giving people about thirty cents extra food, restauranteurs opt for the 30-cent solution.

            Value marketing has confused Americans about what a normal portion of food looks like. With every super-sized fast-food meal or 64-ounce soft drink, we lose perspective. It’s called portion distortion. And as grown-up versions of children who were encouraged to clean our plates, most of us seem to eat whatever we’re served.

 


            And how do we stop?


·        Become familiar with the Nutrition Facts labels of your favorite foods. Spend a few minutes with a measuring cup and an inexpensive kitchen scale and measure or weigh the standard serving. Empty that amount onto a plate or in a bowl, and make a mental note of what that standard serving looks like. Know the difference, say, between three ounces of chicken and half a pound.

·        Become familiar with the Food Guide Pyramid. It’s ok to eat more than one standard serving of a food at a given meal, just don’t go over the total number of servings recommended for the day. And remember that the total number of servings recommended varies depending on age and activity level.

·        Ask yourself how many standard servings go into the portion you usually eat. Are you eating three servings of potatoes when you’re actually full after two? Are you pouring two servings of cereal when your activity level requires only one? If the answer is yes, gradually reduce the size of your typical portion.

·        Most of us don’t eat nearly enough fruits and vegetables. They’re low in calories and essential to preventing some cancers, so help yourself to more as you cut back on other foods.

·        Tell restaurant and supermarket personnel that you don’t want more for less, you want less (food) for even less (money). You want a good price for a meal you can finish without feeling stuffed.

·        When given the option, order the small size. Choosing the regular burger instead of the quarter-pound size saves about 160 calories. Ordering a cup of cream of mushroom soup instead of a bowl saves about 180.

·        Ask if an “appetizer” portion of your favorite entree is available.

·        Divide the meal with a knife before you start eating and ask the waiter for a doggie bag then, or even when you order. Reserve half or even two-thirds of what you’re served and take it home for another meal or two. Eating just one cup of a three-cup platter of pasta can save almost 300 calories.

·        Share an entree with a friend, even if there’s a charge for the extra plate. You’ll still pay less and you’ll eat the right amount.

·        If you can’t share, order small or take home—don’t feel compelled to eat all that’s served. The money is spent and, hopefully, was well-spent. Why detract from the experience by hurting yourself?

·        When serving yourself or others, keep portion sizes reasonable. Anybody who’s hungry can always return for seconds, or may even discover that the smaller portion is quite satisfying.

·        For beverages, stick to water, diet soft drinks, unsweetened tea and—twice a day—a cup of skim or 1% milk.

·        At fast-food restaurants, order a kiddie meal and a diet drink for yourself instead of a combo or value-meal.


 

          For more information on making healthy food choices, contact your local office of Clemson University Cooperative Extension Service, or the Home & Garden Information Center at http://hgic.clemson.edu or 1-888-656-9988.

 

#########

 

 

Clemson University Cooperative Extension Service offers its programs to people of all ages, regardless of race, color, gender, religion, national origin, disability, political beliefs, sexual orientation, or marital or family status, and is an equal opportunity employer.